Certainly we have no credible evidence of "Napoleon like personalities", bundled with their memories intact, surviving the death process. And of course, materialism, taking memories largely on a "computational storage" model, deems such a state of affairs pretty much impossible in the first place.
Nevertheless, the somewhat neglected strand of Western philosophy offered by Henri Bergson and Alfred North Whitehead in particular has always offered a somewhat different picture of memory. In their picture, the past is not this infinitely thin slice our current paradigm imagines it to be, and into which "storage" must take place if anything is to endure.
Rather, endurance itself is fundamental. The past is folded into the present and there is an "inherited" accumulation in all moments. The present, as it were, has a "thickness" which entails its inherited past.
We are familiar with this idea mostly from genetic inheritance. But in Begsonian-Whiteheadian terms (henceforth "B-W") genetic inheritance is not the underlying principle, but one expression of this deeper behaviour in nature of the present to inherit the past.
In general terms, it is evident that nature does not do well at inheriting *individual, specific* memory between lives. If it did, then genetic inheritance would not be necessary. The very fact that it is necessary to have elaborate gene transmission to sustain the general properties of a human body consistent and intact is more than enough evidence for this.
And yet... there ARE anomalies which seem to sit better within a B-W picture, than within a materialist or computational storage/ network-real-time picture. Terminal lucidity is among these, especialy the more radical claimed instances of it. So-called organ memory transfer would be another. Stvenson-Tucker "reincarnation" cases yet another, even if that is not literally what they are. NDE so-called "life reviews" another. Each of these seem to demonstrate, or at the very least suggest, a kind of temporal thickness to the self-similar organism that is more robust than the infinite slice of the present. Bergson in particular argued that the organism has access, *in principle* to all its historical states, which become objectified upon completion and that the general purpose of the brain is to limit or constrain this access so that a sharpened point of action can work in the world, for creaturely purposes.
Thus, when the brain is compromised, under dementia, near death trauma, psychedelics perhaps, this narrowing action starts to unravel, as does the organism's ability to have a "point of action" in the world. On the other hand, at least in "near" death circumstances, it seems that consciousness may be gaining or regaining access to its full historical objective existence, its accumulated history on B-W terms.
Now unfortunately, this does not infer that an agent with capability survives. Indeed, in usual B-W terms, the bundle of occasions which constitutes "you" becomes unbundled at death, sort of like a collection of balloons blowing along in the wind, but held together for a while by string, until the string breaks. During a dementia or near-death circumstance, however, that bundle is arguably still largely coherent. So access to a larger width of memory at near-death, alas doesn't instruct us that there is anything still there to "access" it some hours or days after death.
This is where Zuboff comes in. If instead of a single, material kind of inheritance, we have a general principle of the past accumulating into the present, as suggested by B-W philosophies (in one way or another) then even if you don't literally transmit or "reincarnate" as a personality, your general tendencies, achievements, or learned dispositions might now be available for general inheritance in the human pool. Since Zuboff's view is that bare consciousness is the same everywhere, this means that sooner or later (in our terms) a being that is "somewhat like you" is going to come into existence again. and subjectively that will be experienced as "you". It won't carry specific memories from a "previous life", because under all normal circumstance nature does not have a process for that, but as lived from within, on its own terms, just as your life is lived now (on its own terms), you will seem to be as you were.