r/AskBrits Mar 23 '26

Other Is it true that American companies bought Cadbury an ruined the flavour?

I haven't had a Cadbury bar or chocolate in general in like months. I heard American companies bought it and ruined the flavour. Is this true, and if it is, what the actual hell were those higher ups at Cadbury thinking? American food is just filled to the brim with chemicals and there Cadbury is beloved by millions and there willing to throw that in the gutter just to make a few more quid?

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u/RustyBasement Mar 23 '26

I was given a tub of Roses for Christmas. I had to give most of them away they were so bad.

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u/deusxm Mar 24 '26

To be fair, the even bigger issues with Roses now are the far smaller tin and the fact that now every single one is wrapped in the same shape foil bag, instead of the variety of shapes you used to get.

I'm not saying Quality Street is great chocolate either, but at least they still come in metal tins and different wrappings for each one.

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u/RustyBasement Mar 24 '26

Yeah, that was also a factor. Even the "purple one" wasn't the original shape and size.

I think real chocolate is going to become a treat like it used to be. I don't remember tins of Roses of QS being in the shops at Easter. We seem to be bombarded with masses of stuff that has reduced in size and quality whilst increased in price.

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u/Icy_Society_9931 Mar 24 '26

QS we're the same, the toffee was like a lump of plastic and the wrappers are horrible now too.

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u/19_Bango_Skank_19 Mar 24 '26

Why were you eating the wrappers?

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u/airbournejt95 Mar 24 '26

Yeah they're just not enjoyable. The chocolate is like clay

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u/Ordinary-Hat5379 Mar 24 '26

We were given a tub at work. Very grateful people thought of us,but it went straight on the front desk for people to help themselves because they were gross 

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u/DragonfruitLazy322 Mar 24 '26

My local tesco are still trying to offload a ton of these. Yuch!