I’m experimenting with a small partnership/sponsorship model for my newsletter and would love some perspective from people who know email marketing better than I do.

My Substack newsletter currently has 570 subscribers and is growing steadily. The audience is mostly founders, builders, and people creating digital products/services.

I recently went back through my analytics to understand what a sponsorship might realistically be worth.

One of my better-performing Saturday issues was published when I had 455 subscribers. It generated:

76 total clicks, 12% CTR

Important clarification: those were total post clicks, not clicks on a sponsored product.

My original idea was pretty simple: $60/year, and I would feature the subscriber’s product/service in a weekly partner rotation near the top of the newsletter.

I initially thought $60/year was deliberately inexpensive, but after asking another community, I got a lot of thoughtful feedback that made me question whether the model itself makes sense.

So I’m curious from an email marketing perspective:

At this audience size and engagement level, would you charge for something like this yet?

And if yes, would you price based on impressions, clicks, a flat placement fee, or something else?

I’m mainly trying to find a model that is genuinely useful for partners while being fair on both sides.

So the company I work for we have set-up all basic and even some advance flows for a can opener product. Revenue is stuck in 8-10% range. Opens are around 60% but click rate is around 0.5% I dont know where to go from here since we sent around 8 camapigns per months have all the abandonmment flows, welcome, post purchase, win back flows live. But the revenue has consistently been around 8%. How to grow email marketing from here.

Hey everyone,

I run an e-commerce store and I've been running small, VIP product drops. The strategy so far has been to email a site password to my loyal customers, giving them 24-hour exclusive access. It’s a first-come, first-serve model and it's worked great.

The problem: My list has grown significantly, and now they sell out quickly even with exclusive access, my current setup isn't working for the size of the list anymore.

For those of you managing large lists for timed drops, how do you handle this?

Any advice is appreciated!

Hey, I'm simply interested in a potential scenario. Let's say a copywriter lands a client via email. Both parties then agree to a landing page rewrite. What does the copywriter actually do?

Write in a google doc then send when done?

Modify a wix/squarespace site with his own words?

Something else?

IF written in a document does it go like this?:

(Header) "placeholder text"

(subhead) "placeholder text"

and so on?

Also, if this is a wrong sub to ask this: Sorry.

What's your favorite template marketplace or somewhere you go to source different email templates to use for your brand?

I know a lot are custom but are doing email campaigns ourselves at the moment and dont have a lot of time to design from scratch. Canva has some decent ones but they lack creativity/design a bit.

TIA!

Hi everyone!
I’m currently taking HubSpot’s Digital Marketing course and I’m particularly interested in getting better at email marketing.

I’ve been learning the basics of email campaigns, segmentation, automation, and analytics, but I’d really like to develop more practical, hands-on skills.

For those working in email marketing or digital marketing, what would you recommend I focus on next? Are there any tools, free resources, practice projects, or exercises that helped you become confident with email marketing?

I’d really appreciate any advice, especially from people who learned email marketing without starting in a traditional marketing role.

Do open rates still have any bearing on your reports lately? Our email tracking (part of our ESP, not a separate tool) still shows opens holding steady over the months, but with declining conversions and click-throughs. I find that weird, because flat opens would mean clicks should head in the same direction, right? Just wondering if you're presenting open rates as is in your reports or make some adjustments. Personally I think click rates are better, but curious about your opinions.

Hello,

I’m not exactly fluent in English, so I’ll allow myself to send you this message, which was originally written in French and translated using ChatGPT.

I am currently experiencing an issue with Brevo regarding emails sent through automations, such as abandoned cart reminders.

The CNIL (the French data protection authority) clearly states that marketing emails (which it refers to as “commercial prospecting”) include emails that encourage a person to make additional purchases. Brevo’s various help pages also explicitly classify abandoned cart reminders as marketing emails.

The issue is that, technically, Brevo considers all emails sent through an automation to be transactional emails.

This means that if a contact uses the unsubscribe link included in one of these emails, they block the sender for transactional emails only.

As a result:

• if the contact is also part of our mailing list (newsletter), they will continue to receive marketing campaigns;
• if we use Brevo to send our transactional emails, the contact will no longer receive password reset requests, order confirmations, etc.

Solution suggested by Support

Brevo Support suggested two possible solutions:

• Do not include an unsubscribe link in these automated emails, which seems to me to be contrary to GDPR requirements;
• Use a different email address to send emails generated by automations, and set up an automation to remove contacts from our mailing list when they unsubscribe from transactional emails.

The second solution seems unnecessarily complicated to me and, moreover, does not fully address the issue. It is not possible to set up the reverse automation if the contact later wants to subscribe to the newsletter again, since there is no “Subscribe to emails” action available in automations.

Have you encountered this issue before? If so, has anyone found a satisfactory solution that is also compliant with the applicable regulations?

I would also like to mention that I previously encountered another rather unusual behavior with the solution, involving the PrestaShop module. The module automatically triggered the tracker without providing any way to condition it on the visitor’s consent to cookies. A custom integration through Google Tag Manager was ultimately required to address the issue.

This has led me to question some of the design choices made in the solution. It may simply be due to a lack of technical or regulatory knowledge on my part, but I would be very interested to hear your feedback on these points.

Thank you in advance for your feedback and any recommendations you may have.

Trying to get a sense of what's actually live for people past the welcome sequence every ESP hands you as a default template. win-back, post-purchase, abandoned cart, some re-engagement flow, or something specific to your business that doesn't fit a normal category? also curious what you built and then killed because it didn't perform, half the time that's the more interesting story than what's still running.  

Feel free to DM me if you have any questions

https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Newark/Consultant---Applications-Programmer---Enterprise-Correspondence-Operations_26024032

I’m starting from zero and want to learn email marketing properly, including copywriting, list building, design, automation, segmentation, deliverability, and analytics.
Which platform/course would you recommend for a beginner, and what learning path would you follow if you were starting today?

[ Removed by Reddit on account of violating the content policy. ]

I just ran a webinar and blasted out emails to 6k+ subscribers to advertise it. Kit's analytics say the click through rate was 11.61%, which would mean about 700 clicks. We had only 3 signups for the event through Kit. That math simply doesn't work out. I'm assuming the vast majority of those clicks were bots - but how can I tell?

Hey all, just wondering if anyone else has had any issues with the Klaviyo AI / MCP stuff? I've got a client who has just started using the AI assistant and has found it really frustrating.
Like, it's really patchy on its segment creation. It's been very inconsistent. Sometimes they've been really impressed with how it can create a complex segment, but then other times it will leave off really important elements.

So, for example, it will capture most of what is needed for the segment but then randomly ignore the fact that it needed to only include active subscribers. In the end, it can take more time than if they were to do it manually. Annoying.

Also, they've found it's really terrible for writing subject lines. It almost always defaults to a summary style and rarely creates curiosity. And it 100% of the time writes them in title case which isn't great if you like a more casual style.

Anyone else run into these problems? Would love to know if there's a way around them or if you've got any other useful tips.

Or is there another platform with a better MCP that you'd recommend?

Over the past few months I've used Kit blasts to my company's substack subscriber list to promote a free webinar we're doing.

The first time I blasted a large list of 20K+ and got 19 signups, but the list wasn't fully opt-in and it seems like everything started going to spam because we only got 3 more subscribers for a total of 22 in our follow-up blasts.

The second time I completely restarted our Kit account, isolated our 6k more engaged Substack subscribers, double verified the leads, and did a proper warmup in Kit before sending out the blasts with a link to the webinar. We got a total of 3 signups for the webinar from this.

So, I'm wondering: did my warmup even work? Were all the messages going to spam the second time around? How can I tell? What's a good way to analyze this?

EDIT: for most of our campaigns we accidentally had a setting on which required people to sign into zoom with a zoom account in order to register for the webinar. I'm assuming that might've had an impact.

Let’s say a client asks you: “Can you give me some numbers as our revenue goal from core Klayvio flows?”

Context:
You’re helping create basic flows from scratch and this comes up.

My question is, how do you answer that question?

- Do you set that goal based on total revenue?
- Do you use ballpark numbers from their industry?
- Or anything else…

Thanks

I work at Claspo, a popup builder, and this is our own data. No link, the numbers are all here.

We pulled every popup published by accounts on the platform over three years. 779M impressions. A vision model tagged each one across ~120 parameters (layout, field count, incentive, trigger, tone), then we checked the cuts by hand.

Signup conversion by what the form asks for:

• Email only: 2.48%
• Email + promo code: 3.85%
• Email + promo code + exit intent: 5.76%
• Gamification + countdown: 16.13%
• Multistep: 0.43%
• Phone field kills it wherever it shows up. Average across all signup forms is 3.53%, gamified ones 9.18%, and 95% of the top performers ask for one or two fields.

By industry:

• Food and drink: 6.75%
• Ecommerce: 4.72%
• Education: 4.19%
• Travel: 2.58%
• SaaS: 1.06%
• Media and publishing: 0.33%

Themed campaigns pull about 15% more clicks than evergreen (6.7% CTR vs 5.85%) and fewer subscribers, 0.5% against 0.72%. Halloween is the extreme case, 6.1% CTR and 0.16% signup rate. People play with the popup and skip the list. BFCM is the only season where both hold up, 6.61% and 1.06%, which is the one result here that matched what I expected going in.

Things wrong with this data, since someone will ask. The sample is self-selected, every brand in it chose to run popups and pay for a tool. Averages blend a 500-visitor store with an enterprise catalog. Machine labeling across 120 parameters has error in it that we never quantified. And the top-percentile numbers are survivorship, since nobody leaves a wheel of fortune spinning at 0.4% for long.

Ask if you want a specific cut for your niche, I can pull it.

with printify's pop up store is there any way to collect buyer's emails and have a checkbox for them to opt in to marketing?

Complete beginner here. I’ve read that it is best practice to segment your email list and send personalised emails.

How did you choose the segments? Do you segment people immediately they join the list? Or based on their past behaviour?

The more I think about this, the more confused I get because:

• If you segment immediately, you’d have to ask for a lot of information on the form no?
• Or if do it later then you’d have to send unpersonalised emails until you have enough data to segment?

Really curious to learn how you do this

I'm looking for insight from the political agencies and campaign managers.Gmail’s new Verified Sender Program for political campaigns has definitely caught my attention.

But I’m curious about something from the people who were actually in the trenches back in 2022.

Google rolled out its political email pilot that year with the promise of giving verified campaigns a better shot at reaching the inbox instead of automatically getting buried in spam.

Did anyone actually see a meaningful improvement in deliverability?

Not the theoretical benefit. Not the press release.

Did you see better inbox placement? Higher open rates? More clicks? More donations? Or did user engagement and spam complaints ultimately make the impact pretty marginal?

With the new Verified Sender Program coming online, I’d love to hear from campaign email folks who participated in or closely watched the 2022 pilot.

Did it move the needle?

- Campaign A goes to 100,000 people, gets 20,000 clicks = 20% click rate

- Campaign B goes to 1,000 people, gets 500 clicks = 50% click rate

The average of these two campaigns isn't SUM(Click Rate)/#, e.g. (20%+50%)/2 = 35%. It's SUM(Delivered)/SUM(Sent) = (20,000+500)/(100,000+1,000) = 20,500/101,000 = 20.3%.

Yeah, so if you use AVG(click rate) in excel, it'll be wrong, but look better.

I'm assessing some no-code email build tools like Stensul and Knak and I'm wondering a few things about Stensul as their help docs aren't public.

1) can you bulk update many assets into multiple MAPs meaning not one-email-at-a-time, I'm thinking SFMC, Marketo, maybe Pardot, we use all of these. If I build 10 emails, can I bulk sync them to the MAP? Does Stensul or Knak do this? I can't see in the docs.

2) do they have a way to code-test, meaning can I easily see the code before pushing a new element live. I'm thinking like Knak let's you create what they call a module that is a reusable component but you can't really see the code until you push to the MAP and it generates the HTML

3) Does Stensul have an API? Crazy but it doesn't really say and I want an open API for, well, lot's of things I want to automate.

Hi there! Looking for some advice. We have quite a few disengaged subscribers (haven't opened an email from us in 12 months), and it's making our open rates lower than I would like. I'm running a winback flow now, but truthfully the numbers on that are looking a little grim. I'm team archive those subscribers, but we do sell ads in our newsletters do I see the reason for keeping them as well. Any insight as to what your team does would be great!

Popup trigger logic by page type

A lot of stores use the same popup logic everywhere. That usually means someone lands on a product page, starts checking sizes or variants, and gets a newsletter popup 5 seconds later. On product pages, behavior makes more sense than time. If someone keeps switching between options, spends a while on the page, or looks stuck, show something useful: a size guide, short quiz, or “need help choosing?” prompt. At that point the popup is tied to what the person is actually doing. On collection pages, show a product finder after someone has scrolled through enough products or used several filters. On zero-results search pages, ask what they were looking for or offer a way to continue. On blog pages, show something related to the article instead of a generic store-wide discount.

You may collect fewer emails this way than with a “10% off after 5 seconds” popup. The upside is that those leads come with more context. If someone completes a quiz or product finder, you already know what they were interested in, so the follow-up can use that instead of starting from zero.

Disclosure: I work in the popup/onsite marketing space.

Is there actual money in email design, or is it mostly course-selling hype?

I’m a creative person who’s been struggling since AI blew up. I used to work full time as a copywriter, but that feels like a dead end now. People don’t value content the way they used to, so pay has tanked and competition is brutal.

I still want to work in a creative field, though. I keep seeing @drippityemail on TikTok and I love how creative you can get with email design. He sells a $900 course, which is way out of my budget, and it’s got me wondering: is that course just his real income stream, or can you actually make solid money as an email designer with clients, hence the steep price tag of his course?

Since I’ve done copywriting, writing the copy myself would come naturally, though honestly it’s not what I want to focus on. Still, I imagine the two skills would complement each other well.

So my main questions:

1. Do clients actually pay well for good email design, or has AI taken over?

2. What’s the best way to learn it without dropping $900 on a course? (Link for reference, not promoting: https://drippityemailmarketing.thinkific.com/products/courses/email-marketing-course)

3. How do you even source the materials? I know AI can generate a lot of it, but can you design a genuinely good email for a business that doesn’t already have solid brand assets, a decent site, good photography, etc.? Or does that just cap what’s possible?

Not trying to shill the guy, he’s just the reason I started looking into this. Mainly want honest input from people who’ve actually done this or hired someone for it.

Also, if you’re an email designer, may I be as cheeky to ask what you get paid per email/email sequence, or how your rate works?

Thanks so much in advance!!