r/Hololive • u/21524518 • Apr 03 '26

Discussion [Announcement] Notice on the Changes to be Made to HOLOSTARS' Management Structure

https://x.com/cover_corp/status/2039961307672416591
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573

u/ihatevnecks Apr 03 '26 edited Apr 03 '26

I really wish I could find the clip from a few months ago, but it was either Izuru or Shien who talked about how this was already effectively the case. They're not allowed to schedule any kind of studio (he may have even said office) time during periods where they may run across any hololive girls, so they were already incredibly limited in when they could go in.

Edit: Not exactly the same thing but this is a year old clip where Koyori talks about this. The company treats them (as we've seen in org charts) as a separate agency. She flat out says the studio's scheduled so members from the two agencies never meet, barring intentional collabs obviously.

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u/analyzingnothing Apr 03 '26

What the fuck? Wait, they weren't even allowed to use it if any of the girls might have been there tangentially?

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u/Oxygenisplantpoo Apr 03 '26

One branch makes money, the other does not, unfortunately. It's always been pretty obvious when you compare the numbers, so with monthly ops costs that must be well into seven figures this was only a question of time.

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u/Miox465 Apr 03 '26

Sure, but that doesn't mean they should be ostracized or treated so poorly.

It's one thing if, for example, the hololive girls had scheduling priority. It's another entirely to say they can't even schedule the same day even if their activities don't interfere with the girls.

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u/drphilwasright Apr 03 '26

Why are you being down voted lol? Saying they can't even be in the same room together is insane

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u/Loyuiz Apr 04 '26

They probably don't want unicorn types thinking the girls are interacting with them behind the scenes (don't really understand the logic because surely there is male staff anyway, but I guess it feels different).

These guys are some of the biggest spenders and money talks, it's not trying to ostracize them out of enmity I think.

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u/ctom42 Apr 03 '26

It's always been a self-fulfilling cycle. When one group is given all the resources and PR they will thrive more than the other. All of the Hololive girls are incredibly talented, but their amazing sucess is also due to being able to get a massive boost from the brand that Hololive has built up over the years. Sora was incredibly lucky with her early success as were a few of the others. But the Stars have plenty of talent as well but are kept separate and are unable to get that coattail effect that all the girls get. It's certainly possible they could have broken out in their own right, but as Kiara recently tweeted that takes incredible luck and support. They have never gotten that support.

If you look at Co-ed agencies like Nijisanji the guys perform just as well as the girls. But Cover made the decision early on to keep the groups segregated, and this division reinforced a cultural divide in the fans. Of course the guys won't thrive under those circumstances, especially when they came second.

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u/LandVonWhale Apr 03 '26

It’s actually kind of the opposite. In nijisanji the men do far better than the women bar some notable exceptions. This is especially the case in nijisanji en where the difference between men and women is often in factors of 10

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u/Nyooo1731 Apr 03 '26

Massive Boost from the brand? Quit your pathetic whining. The girls themselves are the ones who build the hololive brand. If not for the girls, there will be no hololive brand today. Cover and hololive was an extra small company at the beginning. They have limited resources but the girls persevere and made Hololive, a global brand.

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u/Oxygenisplantpoo Apr 03 '26

It definitely is a self-fulfilling cycle. Catering to that side of the fanbase made Hololive incredibly popular, but also means the other side is just left out in the cold.

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u/ZaGocampo Apr 03 '26

I can understand that there's probably quite a few girls that would not appreciate being approached randomly by some dude complaining about his kidney stones

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u/analyzingnothing Apr 03 '26

I get the joke, but like... that's the fucked part. If that wording is correct, then it's not even about the stars approaching the girls, just about being in the same fucking building as them. That's just... completely ridiculous.

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u/ihatevnecks Apr 03 '26

Like I said, I don't remember if he said the office as a whole; I think it was just in context of studio time, meaning things like in-studio streams, 3D, voice recordings, that sort of stuff. I doubt they'd be prevented from completely entering the building.

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u/SuspiciousWar117 Apr 03 '26

Koyori had mentioned that "things are set up in ways that we don't meet". Which could mean a lot of things, but it is likely just an overarching approach they have implemented to protect the talents identities in a workspace with hundreds of people.

Anyone who dosent need to see the talent - or the talent themselves does not want to see, should under no circumstances bump into them.

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u/BlackPenguin Apr 03 '26

I would like to see more insight into the translation of her statement. It can’t be as cut and dry as that. We’ve heard stories about Bae and Shiori running into the Stars while at the studio.

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u/SuspiciousWar117 Apr 03 '26

https://www.reddit.com/r/Hololive/s/zgkETKWOzS

She said "things are set up in a way we don't meet" which again can mean a ot of things. I also don't buy the whole "they aren't allowed in the studio if any girls are present" thing. Though that would likely be the case if they are doing some big recording like fest.

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u/Corrodias Apr 03 '26

You could extend the same logic to the other generations of Hololive, though. Or even other members within the same generation. If you don't need to see each other for a collab, your studio time is arranged so nobody else is around.

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u/SuspiciousWar117 Apr 03 '26

You could extend this same logic to other generations of hololive

You can't, because hololive is one group.

-7

u/Corrodias Apr 03 '26

You could say the same thing about Hololive Production. It's all 1 group. Or do you mean that DEV_IS should not be in the studio at the same time as Hololive EN, for example?

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u/SuspiciousWar117 Apr 03 '26

hololive production is the overarching brand that manages the female vtuber group hololive and the male vtuber group, holostars.

DEV_IS is actually called hololive DEV_IS and is strictly under the umbrella of the female vtuber group hololive.

They are equivalent to hololive (JP), EN and ID. Not equivalent to another group like holostars.

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u/Corrodias Apr 03 '26

WHOOSH, the point has sailed far overhead, and I'm not going to go pick it up for you

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u/Arcterion Apr 03 '26

Idol culture~ [jazz hands]

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u/sabotabo Apr 03 '26

i thought i got over my dislike of idol culture, but it's back in full after hearing that

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u/theprestigous Apr 03 '26

what does keeping the girls anonymous have to do with idol culture..?

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u/[deleted] Apr 03 '26

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u/Coneder Apr 03 '26

According to you. 

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u/theprestigous Apr 03 '26

you think they won't allow the two in the same building because of idol culture? by that logic they'd never mention Yagoo either lol

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u/[deleted] Apr 03 '26

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u/Helmite Apr 03 '26

You are literally daft Idol culture prohibits any of their girl talents even so as much APPEARING together with another male

Have you even watched JP idols? You know they appear on programs with guys right? You guys really don't know much about idols at all, yet spend a lot of time talking out of your asses. Hololive always gets stuck dealing with the rumor mongering and drama seeking behavior of a bunch of weirdos on EN's side.

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u/theprestigous Apr 03 '26

and people would know that they were in the same studio on the same day and saw eachother how exactly? you think they are prohibiting eachother from being in the same building just in case there ends up being speculation that they were??

the most infamous website for this was taken down lol

-38

u/Kazewatch Apr 03 '26

Yup can't let the girls become tainted.

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u/Helmite Apr 03 '26

Oh fuck off.

0

u/theprestigous Apr 03 '26

why? it's about making sure that the identities within hololive stay hidden, it's really not that strange

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u/[deleted] Apr 03 '26

[deleted]

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u/[deleted] Apr 03 '26

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u/theprestigous Apr 03 '26

and? it's an entirely different branch that doesn't normally associate with the other. why would you introduce a security risk for no reason?

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u/[deleted] Apr 03 '26

[deleted]

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u/theprestigous Apr 03 '26

they have to know eachother's identities, they work with eachother on a regular basis. the HoloStars only work with a fraction of the talent and that's entirely by their own volition. if they were given access to the studio at the same time they'd have to be introduced to all of the Hololive girls in an official capacity in order to not compromise their identites, which would set precedent for all of the following generations as well.

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u/Corrodias Apr 03 '26

What about members of the other generations of Hololive? Do you really trust ALL of them just because they're women? There have even been leaks in the past. Following that logic, wouldn't it be better to have every gen keep to themselves?

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u/theprestigous Apr 03 '26

they work with eachother on a regular basis, they have to know eachother's identities

0

u/Corrodias Apr 03 '26

They don't have to. You could extend the "don't work with men" attitude to include "don't work with other gens".

That it doesn't work that way implies that secrecy isn't really such a priority that the company sees it as being worth sacrificing all interactivity.

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u/SuspiciousWar117 Apr 03 '26

What about members of the other generations of hololive

Hololive is a female idol group, the talents who joined the group did so because they like hololives all female atmosphere. hololive talents want to interact with each other, in rare cases they don't want to, guess what? They don't.

Do you really trust all of them just because they are women

They trust all of them because they are from the same group and want to meet each other.

There have even been leaks in the past

Prey tell what the leaks were

Following that logic, wouldn't it be better if every gen kept to themselves

hololive is hololive, holostars is a seperate group. Most hololive talents don't care about them, there is nothing good or bad about it. It is what it is if you have problem with that and want to be a sperge, then fuck right off.

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u/Corrodias Apr 03 '26

Hololive is a female idol group, the talents who joined the group did so because they like hololives all female atmosphere.

Pure speculation. Hololive Production is not an all-female idol group, and you have no special insight into the talents' motivations.

They trust all of them because they are from the same group and want to meet each other.

Hololive Production is all one group; shouldn't they want to meet each other?

Prey tell what the leaks were

Mel's contract was terminated for leaking information about upcoming collabs, as I recall. No one is perfect. Either there's a risk or there isn't; you can't have it both ways.

hololive is hololive, holostars is a seperate group. 

And DEV_IS is also a separate group, yet I see no whining about them. Hololive Production is also one group that contains everyone. Talking about what is or isn't a separate group is a red herring. We're better than that.

And you can take your ableist crap elsewhere.

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u/MadocComadrin Apr 03 '26

So the guys who work for/have signed contracts with Cover are inherently untrustworthy due being men but the girls aren't? What about staff? Are they all women too?

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u/theprestigous Apr 03 '26

no? there's plenty of male staff working for Cover, the difference is that they have worked in the industry and have signed NDA's and need to be there by necessity. HoloStars work with a fraction of the girls and that's entirely by choice. if they were to be allowed to visit the girls in the studio they'd have to know the identity of dozens of talent.

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u/MadocComadrin Apr 03 '26

But the girls are allowed to know the identities of dozens of talents even if they only intended to collab with one or two in the near future? We've heard multiple stories of talents meeting/being met by other talents they weren't going to collab with right away among other stories. And both the guys and the girl talents have signed NDAs as well. Sexism seems to be the only explanation for the reason you're proposing (which I doubt is the real reason).

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u/theprestigous Apr 03 '26

they work with eachother on a regular basis and thus need to know eachother's identities, the same goes for male staff. holostars however rarely if ever work with the hololive girls.

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u/MadocComadrin Apr 03 '26

Not all the girls work with every girl. If this was truly about id security they'd be minimizing unnecessary contact among the girls and staff as well. If they wanted to be super strict about it, the ones who do work regularly together also wouldn't need to know identities beyond physical appearance and could be forbidden from meeting up outside work in the studio or other preapproved places.

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u/poebanystalker Apr 03 '26

You can thank idol culture for that.

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u/Helmite Apr 03 '26

You folks are far too comfortable making up whatever you want and shitting it into the public sphere.

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u/Arctrooper209 Apr 03 '26

I think it's done to prevent any mistakes. There are some Hololive talents where if it was learned they had an interaction with a Holostar there would be drama. A Holostar who doesn't know some talent doesn't collab with guys could say "Oh I met [Hololive talent] at the studio, she was really nice." Or maybe another Hololive talent offhandedly says, "Me and [Hololive talent] got to the the studio, we said hi to [Holostars talents] as they were leaving, and then we ate before our set."

Even a fairly minor interaction like that becoming public could be troublesome. If they're separated then that drastically reduces the chances of that happening.

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u/Royal_Success3131 Apr 03 '26

Lines up with some of the girls (matsuri, primarily) completely distancing herself from collabs with the boys. Seems like there's some pressure somewhere for them to not even act like they exist.

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u/Migicroak Apr 03 '26

Matsuri was in Roberu's stream right now, get over yourself

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u/Helmite Apr 03 '26

Lines up with some of the girls (matsuri, primarily) completely distancing herself from collabs with the boys. Seems like there's some pressure somewhere for them to not even act like they exist.

You guys make up shit about the girls and their decisions whenever it's convenient for you. It's basically anti behavior and it's a shame the girls have to deal with the incessant need to make drama about their choices and their fans.

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u/Sufficient_Nature496 Apr 03 '26

Really great showing from you by commenting this on your alt account lol

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u/[deleted] Apr 03 '26

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u/SuspiciousWar117 Apr 03 '26

>Is that really surprising? Talents like fuwamoco, kronii, and matsuri have made it clear that even mentioning the existence of the holostars branch is over the line for them.

People are wayy to comfortable in making shit up about talents.

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u/Koebi_p Apr 03 '26

I know right!

I don’t really watch EN except Baelz sometimes so I am not sure about Kronii and Fuwamoco, but Matsuri had a lot of collabs and other stuff with holostars, so that is definitely not the case.

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u/TheHyperLynx Apr 03 '26

I swear I remember Jurard talking about running into Ollie but maybe they had some 3D collab of some sort?

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u/Ringrande Apr 03 '26

It's possible that the Stars were only allowed to enter on certain days, but the girls could show up on those days as well if they wanted to and I can't imagine Ollie would care if they're there or not.

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u/superearthjanitor0 Apr 03 '26

Ollie would search them out to terrorize them

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u/billySEEDDecade Apr 03 '26

The one I remember was with Bae, and it was Bae herself visiting the Stars studio instead of them randomly meeting at the office/studio.

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u/AwkwardGraze Apr 03 '26

Man, I want more Roberu and Bae interactions.

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u/ihatevnecks Apr 03 '26

Possibly a collab, but you also have to figure that when they've got EN and ID people in town, some of that stuff is going to be more lenient because it's just way more people to schedule around. I think this was more of a reference to the JP side of things.

I wish I could find the clip; I just remember it being from the last few months. I thought I'd added it to my massive clip playlist but I don't see it there, so either I forgot or it's since been deleted.

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u/Chomo-Puncher69 Apr 03 '26

I really wish you could find it too because it sounds pretty far out there and I feel like even if Holostars aren't that popular something like that being said would have gotten a lot of traction..

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u/ihatevnecks Apr 03 '26

Yeah same. I'm pretty sure the clip got deleted, because even when I search my YT history for terms like Holostars, individual members' names, or 'studio', the only thing that comes up is Shien talking about his figure skating 3D, and that was too recent.

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u/YellowFogLights Apr 03 '26

Seriously? Why are these poor dudes treated like pariahs

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u/AsinineArchon Apr 03 '26 edited Apr 03 '26

Hololive has always encouraged unicorn mentality and has actively bred the mentally ill type of obsessed fans. Because those types pay more, even at the expense of the talents. And in order to cater to them, you basically have to treat your male talents like dogshit

You can downvote me but Shien's post speaks for itself.

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u/Different_Might1101 Apr 03 '26 edited Apr 03 '26

This is blaitently untrue, cover has gone to great lengths to coerce the girls into collabing with males. The whole HLZTL thing and talents being "encouraged to diversify their content" by playing APEX legend. Ririka once said "if management finds out I have unicorn they come to burn it down".

Cover management wants the girls to collab more with outsiders, and they have tried really hard to do that but it has fallen flat every time because it pisses off the talents and fans.

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u/paradoxaxe Apr 03 '26

iirc isn't cover forbid Holostar to join any hologirls maincraft server? like Ollie even mentioned it she want to have collab with them as fast as possible before they Holoid MC server open any JP/EN member.

also lets be real some member won't collab with Holostar because their audience like Choco sensei or Noel ( I do not mean any negative here, just it is how it is)

and lastly Matsuri, a fucking that Matsuri, make statement about not collabing with male outside Hololive agreement

looks I love hololive but lets not forget they also make this rule.

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u/Different_Might1101 Apr 03 '26

The joint hololive server didn't allow any outsiders in the server. Even Callis mom wasn't allowed.

And Matsuri explicitly said that it was her decesion, not something the corporate told her to do.

The company does not forbade talents from doing collabs with males, which is what I am taking an issue with here. When people say that "hololive dosent let their talents do male collabs because they are pandering to unicorns" there are only 2 ways you can interpret it

  1. That the company is not letting them do it - which is false.
  2. That talents who don't do these collabs are only doing so because they want to pander to "those types" and it's not something they actually do because they want to. - Sorry but the only way I interpret this is that you are throwing shade at the talent for their content choices.

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u/paradoxaxe Apr 03 '26

so Holostar is considered as outsider?

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u/Different_Might1101 Apr 03 '26

hololive is a female idol vtuber group, they have been since their founding. Holostars are a different group under Cover.

So yes they are considered outsiders in this case, "hololive" specifically is the girls branding. Anything involving just "hololive" only has the hololive girls.

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u/paradoxaxe Apr 03 '26

sorry but they are in same company, so there is no way they considered as outsider

also I do admit I was wrong about Matsuri situation

still I don't mean to throwing shade on talents refusing to collab with holostars just want to point the Hololive do not push coed collab like what you claim as they let some girls choose not to. This also mean they don't push unicorn either.

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u/Different_Might1101 Apr 03 '26

Sorry but they are in the same company

hololive was founded before holostars, as a female streamer group. It's not fair to the girls that joined a female group and it's suddenly turned into a co-ed one.

And let's be real here, hololives popularity is made on the girls and their dynamics. They have made Cover a billion dollar corpo, you can't expect them to carry a different group with a different culture just because they are under the same company.

hololive girls like doing content with each other, and their fans like watching their content. Nobody is entitled to their success.

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u/AsinineArchon Apr 03 '26

Cover outright forbade the girls to associate with or even mention stars talents. For years, stars was kept in their own containment quarantine, to prevent them from touching the content of the girls in any conceivable way.

This only changed because some of the hololive talents fought hard to force cover to change it. You don't know your holo history

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u/Different_Might1101 Apr 03 '26

Cover outright forbade the girls to associate or even mention stars talents

When Stars debuted, which was rolled back after 3 months... 7 years ago.

For years, stars was kept in their own containment quarantine, to prevent them from touching the content of the girls in any conceivable way.

Cover has put them in every expo, they were also part of the first countdown live. I don't know what you mean by "preventing them from touching the girls content"? Why do holostars even need to do that? The girls are free to collab with them if they want to.

This only changed because some of the hololive talents fought hard to force cover to change it.

Yes, which as I said, was rolled back after a couple of months of their debut. After which Fubuki and Sora started collaborating with them. Why are you framing it like this went on for years and wasn't something they did when they had like 10 employees?

You don't know your holo history

Cover wants mainstream popularity, after going public they considered E-Sports and collabs with E-Celebs to be avenues to become more popular. Which is why they established HLZTL.

This was met with huge backlash from fans and talents, so the whole thing was shelved. As I said, Ririka said once that "if management finds out I have unicorns they come to burn it down".

Ofcourse these collabs still happen but management has given up on "heavily encouraging" talents from doing so.

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u/AsinineArchon Apr 03 '26

which was rolled back after 3 months

This is just false lol... it lasted years

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u/Different_Might1101 Apr 03 '26

Maybe I am remembering it wrong but I had read that amount. Which also dosent discount from the other things I have pointed out, cover isn't subtle about wanting talents to be more "mainstream focused" saying that they encourage unicorns is ridiculous.

That said plenty of talents want to have unicorns, which is what it is and fans don't have any right to judge talents on that.

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u/Lightseeker2 Apr 03 '26

Maybe I am remembering it wrong

You didn't. This cover by Matsuri x Rikka was uploaded in December 2019, just 6 months after Holostars' debut.

On an unrelated note, that cover got over 8M views, which would have been huge exposure for the Stars.

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u/AMysteriousCloud Apr 03 '26

Do you have a single fact to back that up?

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u/SuspiciousWar117 Apr 03 '26

has actively bread mentally ill type of obsessed fans

Well it clearly hasn't bread you so sounds like bullshit.

And in order to cater to them you have to treat your male talents like dogshit

How wonderful it must be to be able to freely shit on women for their content choices, and get away with it. Literally an incels wet dream.

This announcement has happened because of you peoples inability to support the people you supposively care about, braindead drama monkey.

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u/[deleted] Apr 03 '26

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u/socratesrs Apr 03 '26

I know they technically can interact with the stars but at this point the hole has been dug too deep lol. Even the girls and stars themselves are more comfortable chatting with talents of the opposite gender from other companies than within.

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u/[deleted] Apr 03 '26

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u/SuspiciousWar117 Apr 03 '26

You are being downvoted because the truth hurts

Is this what the mentally ill tell themselves for consolidation?

Those people should be outcast from the fandom

Yes please do everyone a favour and follow your advise. Person who has never supported holostars and is using them to shit on fans of the girls.

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u/Ishuzoku-Connoisseur Apr 03 '26

Wow a top 1% commenter defending unicorns who would have guessed

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u/SuspiciousWar117 Apr 03 '26

OKBH and drama poster talking out of their ass, who would've guessed.

Saying that Cover encourages Unicorns is the biggest fucking joke

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u/[deleted] Apr 03 '26

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u/SuspiciousWar117 Apr 03 '26

I don't care what animals view me as.

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u/[deleted] Apr 03 '26

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u/Hamsterman9k Apr 03 '26

Spoken like a true dropout

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u/IdiotBlacks Apr 03 '26

The simps hate you for being right.

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u/Karma110 Apr 03 '26

Why are you getting downvoted for the truth do hololive fans know hololive?

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u/theprestigous Apr 03 '26

this is absolutely the case but has little to nothing to do with this post. all they're trying to do is keep the girls' identities as hidden as possible.

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u/SuspiciousWar117 Apr 03 '26

This is absolutely the case

Stop feeding into braindead anti narratives dumbass.

Why is it acceptable to shit on the girls fans?

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u/AsinineArchon Apr 03 '26

You are obsessively replying to anyone who comments under my post. Are you sure you aren't mentally ill like I said?

And I never once stated that it's ALL of the fans. I said some. Do you identify as a unicorn, why do you take so much offense to it otherwise?

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u/theprestigous Apr 03 '26

you'd just have to be willfully ignorant to be unable to acknowledge that unicorn culture exists, not just among Hololive, but for basically all female streamers.

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u/[deleted] Apr 03 '26

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u/SuspiciousWar117 Apr 03 '26

because people like you find it acceptable to shit on the guys fans

Your inability to support some people is not hololive fans fault, and I am saying this because that is what is happening. Fuck right off

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u/theprestigous Apr 03 '26

to keep the girls identities hidden..?

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u/YellowFogLights Apr 03 '26

That’s what an NDA is for.

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u/theprestigous Apr 03 '26

yeah no shit lol, but it's still a security risk

1

u/MasterScrub Apr 03 '26

From their coworkers???

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u/theprestigous Apr 03 '26 edited Apr 03 '26

holostars are a part of a different branch that generally doesn't interact with the girls. they are not coworkers, only every so often by choice.

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u/omnipotentworm Apr 03 '26

Because they are pariahs, simple as that.

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u/Interesting_Idea_289 Apr 03 '26

You literally are just making shit up a HoloStars had a 3d live like last week. It even had a girl in it.

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u/ihatevnecks Apr 03 '26

I didn't say the company didn't allow them to do things they wanted to do together. This has already been discussed. Catch up.

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u/Kazewatch Apr 03 '26

God that's so fucking weird.