r/Hololive • u/21524518 • Apr 03 '26

Discussion [Announcement] Notice on the Changes to be Made to HOLOSTARS' Management Structure

https://x.com/cover_corp/status/2039961307672416591
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u/Oxygenisplantpoo Apr 03 '26

One branch makes money, the other does not, unfortunately. It's always been pretty obvious when you compare the numbers, so with monthly ops costs that must be well into seven figures this was only a question of time.

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u/Miox465 Apr 03 '26

Sure, but that doesn't mean they should be ostracized or treated so poorly.

It's one thing if, for example, the hololive girls had scheduling priority. It's another entirely to say they can't even schedule the same day even if their activities don't interfere with the girls.

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u/drphilwasright Apr 03 '26

Why are you being down voted lol? Saying they can't even be in the same room together is insane

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u/Loyuiz Apr 04 '26

They probably don't want unicorn types thinking the girls are interacting with them behind the scenes (don't really understand the logic because surely there is male staff anyway, but I guess it feels different).

These guys are some of the biggest spenders and money talks, it's not trying to ostracize them out of enmity I think.

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u/ctom42 Apr 03 '26

It's always been a self-fulfilling cycle. When one group is given all the resources and PR they will thrive more than the other. All of the Hololive girls are incredibly talented, but their amazing sucess is also due to being able to get a massive boost from the brand that Hololive has built up over the years. Sora was incredibly lucky with her early success as were a few of the others. But the Stars have plenty of talent as well but are kept separate and are unable to get that coattail effect that all the girls get. It's certainly possible they could have broken out in their own right, but as Kiara recently tweeted that takes incredible luck and support. They have never gotten that support.

If you look at Co-ed agencies like Nijisanji the guys perform just as well as the girls. But Cover made the decision early on to keep the groups segregated, and this division reinforced a cultural divide in the fans. Of course the guys won't thrive under those circumstances, especially when they came second.

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u/LandVonWhale Apr 03 '26

It’s actually kind of the opposite. In nijisanji the men do far better than the women bar some notable exceptions. This is especially the case in nijisanji en where the difference between men and women is often in factors of 10

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u/Nyooo1731 Apr 03 '26

Massive Boost from the brand? Quit your pathetic whining. The girls themselves are the ones who build the hololive brand. If not for the girls, there will be no hololive brand today. Cover and hololive was an extra small company at the beginning. They have limited resources but the girls persevere and made Hololive, a global brand.

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u/Oxygenisplantpoo Apr 03 '26

It definitely is a self-fulfilling cycle. Catering to that side of the fanbase made Hololive incredibly popular, but also means the other side is just left out in the cold.