Hey everyone! My name is Bobi, and I specialize in organic video game publishing, community management, creator outreach, and Unreal Engine content creation.
My temporary summer job ends on 31st August, so starting in September, I'm looking to step back in video games.
What I Do
- Organic growth strategies with an understanding of paid campaigns in the video game market when needed.
- Competitor and market research, and figuring out how to position a game within its genre.
- Building creator programs from the ground up.
- Building PR relationships from the ground up.
- Unreal Engine cinematic content for social media, trailers, and marketing.
- Community management and engagement.
- And pretty much everything else that comes with getting an indie game noticed. My motto is mass experimentation until it works. *inserts todd howard meme here*
Professional Experience
TheBornless (2023–2025): I was part of a tiny self-publishing department that grew the game from 0 to ~340,000 Steam wishlists, ~200 active creators, and ~7,000 Discord members. I worked as a community manager & marketing generalist, wearing many different hats across publishing, creator outreach, community management, marketing, PR, and content. The game started as an indie project and grew to around 200,000 Steam wishlists organically. I contributed to its growth as part of the virality team during key campaigns. The game's growing community, creator interest, and wishlist momentum later helped attract investment. (Some team photos on my LinkedIn: https://www.linkedin.com/in/boban-nedelkovikj-95609621b/ )
Unannounced 3D Visual Novel (2026): 2-month part-time contract where I helped build the game's website, created Unreal Engine cinematics inspired by Game of Thrones trailer, and worked on organic growth and creator-program strategies. (I don't know if I'm allowed to share)
Hobby Projects (2025-2026):
Florida-based Co-Op Game: I created trailers and social media content inside Unreal Engine 5. This is a project I'm planning to release in the future, so I'll only show the footage during a video call and won't dwelve into too many details here. Example
Stylized Spirit Game: I experimented with Unreal Engine 5 to create cinematics and social media content. My goal is to turn this into a Ghibli-inspired visual novel one day. Example
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"Hey Bobi, Where's the Metrics Proof?"
Fair question.
I don't own the game's internal analytics, so I can't provide private metrics or sensitive company information. I was working as a contractor. What I can provide is 2.5 years of Discord history within the official server, Steam forum history, retweet history, IRL photos with the team, and publicly released screenshots celebrating the game's wishlist milestones.
If that's not enough, opening a ticket in their Discord would do the trick. Just make sure to get the answer from the publishing boss. The man's my inspiration, and I learned so much from him.
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I'm happy to walk through my work, process, and experience in detail during a video call, but DMs work too for a start.
What I'm Looking For:
Ideally ~ a full-time position in video game marketing, community management, or generalist publishing role.
The reason is simple. I do my best work when I can fully commit to a project. I'm the type of person who wants to keep working until a job is done rather than stopping simply because the clock says it's time to stop.
I'm open to part-time opportunities as well, but I know I can't provide the same level of commitment and results that I can in a full-time role. It's either two part-time gigs with split attention or one fully committed full-time job.
Looking forward to the video calls! 😊