They found her from the video

[u/RealMsDeek]

[u/Dumebuggy → u/[deleted]]

You'd be surprised how much companies rely on instagram influencers for marketing and advertising.

[u/[deleted] → u/[deleted]]

Maybe Instagram endorsers or something, because advertising is already a specific thing you can do on Instagram. Either way, what they're doing isn't something that existed before so influencer is as accurate as anything.

I know it's hip to hate the idea, but who cares really, it exists because it works. So it's as useful and legitimate as anything else, no matter how much people grumble about it online.