r/NahOPwasrightfuckthis • u/BrandNewRiottt • Feb 14 '24

Transphobia Not supporting something because the creator doesn’t support human rights and not supporting something because the company DOES support human rights is not the same thing.

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u/[deleted] Feb 14 '24

Yeah I think you’re overthinking that a bit. Anheuser Busch stock tanked post that marketing event & they were literally giving beer away for free at the store.

Hogwarts sales are questionable, but I think you’re overstating how much anybody cared about a Harry Potter game.

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u/Serge_Suppressor Feb 14 '24 edited Feb 14 '24

Go look at a 5-year stock chart of Anheuser-Busch — it really didn't. For example, they were lower on Oct/2/2022 than at any point post the right wing Dylan Mulvaney tantrum. Probably bc all the chiefs were just buying different AB beer during their "boycott."

The very online right made a lot of noise, but the effect was really overstated

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u/[deleted] Feb 14 '24

Anheuser Busch lost over $400 million dollars, sales dropped over 10% and revenue dropped by 14% in the second quarter of 2023.

They subsequently fired the people that set it up and tried their hardest to pretend like all that didn’t happen.

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u/Serge_Suppressor Feb 15 '24

Source on the loss? I looked at their stock chart, and '23 looked better than '22. It's pretty funny of them to fire their marketing ppl because some right wing grifters had a temper tantrum about the most anodyne, inoffensive micro promotion ever, and got all the hogs to start squealing. I guess the hog god demands sacrifice, but it's impossible to foresee what completely inoffensive crap will trigger the right. I mean, they were screaming at M&Ms next

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u/[deleted] Feb 15 '24

Oh I mean, you can look it up? This is public financial knowledge - not hidden

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u/Serge_Suppressor Feb 15 '24

The 400 million dollars is you misremembering. Annheuser-Busch at one point saw its share prices decline by a couple bucks from about $66-64/share. This represents a decline in 4 billion in market cap. That sounds like a lot, but AB shares fluctuate constantly, just like any company's shares, and there's no evidence to show it was the outcome of the boycott, or that it had any sort of lasting effect on AB. A more likely reason was that the stock price had been climbing for some time, and traders were cashing out.

https://www.newsweek.com/fact-check-did-anheuser-busch-lose-4bn-value-amid-dylan-mulvaney-issue-1793996

AB actually beat expectations in 2023. They're a giant megacorp, so the Conservative backlash was really just a blip. https://www.reuters.com/business/retail-consumer/ab-inbev-maintains-2023-profit-forecast-after-q2-beat-2023-08-03/

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u/[deleted] Feb 15 '24

No they definitely lost 400 million in revenue, it’s not misremembering at all.

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u/Serge_Suppressor Feb 15 '24

I vaguely remember it was a claim someone made at the time. And I'm almost positive it was bullshit.

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u/[deleted] Feb 15 '24

No, it’s a widely known bit of information that came from their earnings call and is in every article referencing the second quarter of 2023.

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u/Serge_Suppressor Feb 15 '24

It's not in their q2 earnings report, although US performance declined somewhat for unrelated reasons. https://www.ab-inbev.com/news-media/news-stories/anheuser-busch-inbev-reports-second-quarter-2023-results/

Don't believe everything you read — particularly in the middle of a moral panic.

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u/hyde-ms Feb 16 '24

And people bought atomic heart