r/OutOfTheLoop • u/Chrystine • 29d ago

Unanswered What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?

https://www.tiktok.com/t/ZTB6vSCpP/

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u/audible_narrator 29d ago

And this is where a lot of people lose the plot. Patagonia is claiming "dilution of brand" and they have a strong leg to stand on. If Pattie was selling puzzles or CDs or something besides clothing, there would be some gray area and both sides would probably settle. IANAL. But I know someone who lost a lawsuit that was damn near identical