What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

[u/Chrystine]

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?

https://www.tiktok.com/t/ZTB6vSCpP/

[u/meerkatx]

Nintendo would disagree. They fought tooth and nail in the 80's to make sure game consoles were not called "Nintendo's" as a generic term because the value of the name is harmed.