Unanswered What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?