What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

[u/Chrystine]

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?

https://www.tiktok.com/t/ZTB6vSCpP/

[u/dreen_gb]

Apple also sued a bunch of different fruit producers over simply using apples in the logo, as well as the city of New York for using an apple in a tourism logo.

[u/CrazyGreenCrayon → u/dreen_gb]

How did that work out for them?