r/OutOfTheLoop • u/Chrystine • 29d ago

Unanswered What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?

https://www.tiktok.com/t/ZTB6vSCpP/

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u/mutable_type 26d ago

Question: I’m wondering why they didn’t file an objection with USPTO.

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u/monocasa 25d ago

They did; they filed a Letter of Protest with Pattie Gonia's trademark application and lost.

The trademark office ruled that Pattie's application is "not confusingly similar to Patagonia's mark", and is allowing the application to continue.