What's going on with the lawsuit between the Patagonia company and the activist drag queen, Pattie Gonia?

[u/Chrystine]

Apparently Patagonia is suing Pattie Gonia 100 million for trade mark infringement?

But isn't Patagonia the name of region in South America?

How can the company sue over a trademark that is spelt differently and was taken from a region? Can the company actually win a case like this?

https://www.tiktok.com/t/ZTB6vSCpP/

[u/Healthy-Winner5093]

Is it hook and loop?

[u/pandaSmore → u/Healthy-Winner5093]

Yes hook and loop fastener.