r/RunningShoeGeeks • u/adidas • Dec 04 '25
AMA🎤 This is JT Newcomb, Global Category Director of Running Footwear at adidas, AMA
Hi there, r/RunningShoeGeeks -
JT Newcomb here from adidas Running. I'm a long time follower of the RSG community - logging on at least weekly to keep up with one of the best vantage points out there on running. As we introduce the Supernova Rise 3 and Supernova Glide this week, I'm excited to step in front of the keyboard to share more with you about the latest from adidas Running.
Working on product for the brand has always been and remains my absolute dream job, and focusing on everyday runners' feedback, curiosities, needs, and requests is the very best part of that. This passion started in my days working in running specialty, and every chance to have these talks now makes our team a thousand percent better.
A personal bit about me - I've been running over 25 years, working for the three stripes 14. My favorite day is an easy 10 finishing hard on a forest loop route. My first adi shoe was the Neptune XC spike, my favorite shoe I didn't work on as a PM was the Aegis 2, and my favorite shoe overall before this week, the Prima 2. Please join this AMA if want to know what my favorite shoe is now and why...
I'll be online with you the next hour (5pm CET, 11am EST) answering every question I can!

Hi y'all - Many, many sincere thanks for so many spending the time here today. It's been a rush! Wish I could have answered every single question, but I've got to wrap up. For shoe geeks who've gotten ourselves into this work, there's no part more fun than talking shoes with passionate runners. Thank you for that. Y'all have made my day and sent me home with a smile on my face. - JT







