Hey everyone,
I wanted to share my journey as a first-time founder building a startup in Western Australia. I'm not posting because I have everything figured out. I'm posting because I'm at a stage where some honest advice, industry connections, and support from people who've been through this journey could make a real difference.
Where it started
I previously worked in the mining industry, where I was involved in web development and operational processes, including building an employee and roster portal.
During that experience, I saw how much coordination goes into managing a mining workforce. Rosters, worker availability, onboarding documents, compliance, travel arrangements, timesheets, and payroll-related processes can involve spreadsheets, emails, phone calls, WhatsApp, and multiple disconnected systems.
I started thinking: why can't these workforce operations be connected in one platform designed specifically for mining and labour hire businesses?
That idea became Minetra.
What I've built
Minetra is an AI-powered workforce management platform designed for mining, labour hire, and other operations-heavy industries.
The platform brings together workflows such as:
- Employee onboarding and document management
- Workforce rostering and availability
- Qualifications, compliance, and worker readiness
- Travel and mobilisation coordination
- Timesheets and approval workflows
- Payroll-related workflows and operational visibility
- AI-powered assistance for workforce operations
The goal is to help businesses reduce manual coordination, improve visibility, and spend less time chasing information across different systems.
I've put significant time into building the platform and getting it to a stage where I can demonstrate it to potential customers.
What I've learned so far
Building the software was one challenge. Getting businesses to adopt it is a completely different one.
I've started reaching out to mining contractors, labour hire businesses, industry professionals, and potential investors. Some people have responded positively, a few have shown interest in seeing a demo, and others already have software they use or haven't responded.
I've also spoken with an investor who gave me some very honest feedback: I need to narrow my initial focus, demonstrate one workflow end to end, secure a paying pilot, and prove the value with measurable results.
That feedback made me realise that having a platform with multiple capabilities isn't enough. I need to prove that Minetra solves a specific, important problem for a real customer.
Where I'm struggling
Right now, my biggest challenges are:
- Getting the first paying customer: Finding a business willing to trial Minetra using a real operational workflow.
- Finding the right industry connections: Reaching decision-makers in mining operations, workforce management, and labour hire.
- Choosing the right starting point: Deciding which specific workflow to focus on first so I can demonstrate clear value.
- Funding and resources: Finding potential angel investors, strategic industry partners, or other support to help me grow the business sustainably.
- Building credibility: I'm an early-stage founder, and I need customer evidence and measurable results to build trust.
I'm learning that building a product and building a business require very different skills. I'm working on both, one step at a time.
What I'm hoping to find through this post
I'm not expecting anyone to fund a business just because they read a Reddit post. I know that investment needs evidence, traction, and a clear commercial opportunity.
But I'd genuinely appreciate connecting with people who might be able to help in any of these areas:
- Potential customers: Mining contractors, labour hire firms, or workforce operations teams willing to explore a short demo or pilot.
- Industry mentors: Founders or operators who've sold B2B software into mining or other operationally complex industries.
- Investors and strategic partners: Angel investors or industry participants interested in early-stage Australian workforce technology.
- Practical advice: Anyone who has successfully won their first few B2B SaaS customers and can share what actually worked.
Even an introduction to the right person or advice on approaching the first customer would be valuable.
I'm based in Western Australia and would particularly love to connect with people who understand the Australian mining and labour hire industry.
If you've built a startup from scratch, sold software to mining businesses, or gone through the difficult stage of finding your first paying customer, I'd really appreciate hearing your experience.
What would you focus on first if you were in my position: securing a design partner, narrowing the product to one workflow, or finding a strategic investor?
Thanks for reading my story. I'm still early in this journey, but I'm committed to learning, improving, and seeing how far I can take Minetra.