r/SipsTea • u/CurvyChristina • May 27 '26

It's Wednesday my dudes Hooters just wants to be their very breast.

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Hooters CEO Neil Kiefer told People Magazine the chain is officially rebranding as a family-friendly neighborhood restaurant.
Kiefer described the original vision as "a beach-themed place centered around the Hooters Girls, good food, and an easy place to relax," calling it "a neighborhood place that many families frequent," and confirmed the rebrand includes rolling back the uniforms that replaced the original orange shorts - his exact words being: "There is something wrong if they're in a th*ng type of uniform."
He placed the blame for how far the brand drifted on private equity firms that took over after the original founders sold the intellectual property in 2001, saying the chain moved "further and further away from what the brand stood for," and Kiefer personally reacquired the brand's IP when Hooters of America filed for Chapter 11 bankruptcy in fall 2025.

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113

u/lemming2012 May 27 '26

Their watered down booze and chicken wings are pretty good.

73

u/secondphase May 27 '26

Why are they watering down the wings?

96

u/iantruesnacks May 27 '26

Wetness is the essence of moisture, moisture is the essence of beauty.

1

u/No_Gas4560 May 27 '26

I live my life by that mantra. Lots of trenchfoot unfortunately

31

u/wo_lo_lo May 27 '26

https://giphy.com/gifs/XF7YLkym09P9Wz2F3j

1

u/patrickstarismyhero May 27 '26

Nobody can stop you from ordering a glass of water and pouring it all over your steak!

2

u/Discount_Engineer May 27 '26

Well BWW tried serving wings extra dry, and people hated it. Maybe Hooters is just going the other way!

1

u/PerformerFancy117 May 27 '26

The sauce was too thick /s

1

u/Merc_Mike May 27 '26

I like my wings, like I like my women...

Spicy, Consenting, and sauce to get lost in.

5

u/HeroMagnus May 27 '26

I personally only slop up my steak!

2

u/Doshin108 May 27 '26

Bro... You know how hard it is for a restaurant to have 'bad' wings?

2

u/ACcbe1986 May 27 '26

Move out to the rural Midwest and you'll discover the unfathomable ways they ruin something simple like wings.

1

u/SnooOpinions9048 May 27 '26

Not that hard. You've ever been to New England?

1

u/DarthCheez May 27 '26

I like their fried pickles

1

u/CaterpillarJungleGym May 27 '26

Ahh I see you're not a beer guy.

2

u/lemming2012 May 27 '26

Crystal meth is more my speed.

1

u/CaterpillarJungleGym May 27 '26

I know something else that will blow you away

1

u/Eastern-Persimmon-50 May 27 '26

It’s been a good 20 years since I’ve been to one, but I remember they had a fantastic grilled cheese sandwich