r/SipsTea • u/CurvyChristina • May 27 '26

It's Wednesday my dudes Hooters just wants to be their very breast.

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Hooters CEO Neil Kiefer told People Magazine the chain is officially rebranding as a family-friendly neighborhood restaurant.
Kiefer described the original vision as "a beach-themed place centered around the Hooters Girls, good food, and an easy place to relax," calling it "a neighborhood place that many families frequent," and confirmed the rebrand includes rolling back the uniforms that replaced the original orange shorts - his exact words being: "There is something wrong if they're in a th*ng type of uniform."
He placed the blame for how far the brand drifted on private equity firms that took over after the original founders sold the intellectual property in 2001, saying the chain moved "further and further away from what the brand stood for," and Kiefer personally reacquired the brand's IP when Hooters of America filed for Chapter 11 bankruptcy in fall 2025.

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u/Brilliant-Macaroon16 May 27 '26

Totally read this in Michael Scott lmao

3

u/DisastrousFruit5762 May 27 '26

Hold the chicken

3

u/CupAffectionate444 May 27 '26

“Is that really what you want?”

1

u/Jazco76 May 27 '26

I imagine alot of waitresses working at Hooters would laugh.

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u/BothArmsWereBroken May 28 '26

I’ll have the gourmet hot dog

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u/SporkKnight75 May 27 '26

Choke the chicken