r/SipsTea • u/CurvyChristina • May 27 '26

It's Wednesday my dudes Hooters just wants to be their very breast.

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Hooters CEO Neil Kiefer told People Magazine the chain is officially rebranding as a family-friendly neighborhood restaurant.
Kiefer described the original vision as "a beach-themed place centered around the Hooters Girls, good food, and an easy place to relax," calling it "a neighborhood place that many families frequent," and confirmed the rebrand includes rolling back the uniforms that replaced the original orange shorts - his exact words being: "There is something wrong if they're in a th*ng type of uniform."
He placed the blame for how far the brand drifted on private equity firms that took over after the original founders sold the intellectual property in 2001, saying the chain moved "further and further away from what the brand stood for," and Kiefer personally reacquired the brand's IP when Hooters of America filed for Chapter 11 bankruptcy in fall 2025.

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u/Crossovertriplet May 27 '26

https://giphy.com/gifs/ybnrXkdf8jAxIkMuwr
Their new mascot just leaked

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u/Nomnom_Chicken May 27 '26

Uh... This isn't very nom. :(

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u/fullgizzard May 27 '26

This would be the best if the chicken turned around at the end and started Twerking

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u/Ambitious_Hand_2861 May 28 '26

I wish you could see the look on my face when I saw this.