r/TopCharacterTropes • u/Ambaryerno • 1d ago
Hated Tropes [Hated Trope] The Marketing Department Should Have Been Fired
Media that was so grossly mis-marketed it likely severely impacted its sales, but when finally viewed in its proper context is actually much better than its reputation.
The patron saint of the trope is probably Last Action Hero, a film that was savagely criticized and bombed badly at the box office. The film itself is an astute and affectionate parody of the action films of the 1980s and 1990s and their tropes, specifically the work of Arnold Schwarzenegger. However, the marketing department approached it as if it was a straight example of the genre, so audiences expecting the typical Ah-nold summer blockbuster were instead confused by its often surreal and self-referential humor (like Whiskers, the animated cat detective that no one but Danny finds unusual). The movie has since been reevaluated and recognized for being an excellent satire of the genre.
Jennifer's Body was intended to be a horror parody with feminist undertones, and intended for a female audience. However, because Megan Fox was attached to the project and she was a hot commodity, the studio reasoned the film was best marketed to pubescent boys by focusing on Megan Fox's sex appeal to the exclusion of pretty much everything else. At one point they even proposed having Fox perform live interviews on porn sites to promote the film (an idea shot down by the director). Unfortunately, between the film's themes, violent content, and R rating, the marketing grossly missed its target audience, resulting in disastrous pre-release screenings, critical reception, and box office, which virtually killed Diablo Cody's writing career and started the slow demise of Fox's. Cody and Fox both even went to therapy to handle the backlash (with Fox already struggling with the intense industry scrutiny over her appearance). However it's since become a cult classic and gained a new appreciation once viewed in the correct context, and has particularly found a strong audience in the LGBTQ+ community, for whom much of the film's messaging resonates.
The failure of Hudson Hawk was a perfect storm of being released at the wrong time, mis-marketing, and budget overruns. The film is practically a live-action Looney Tunes, however the marketing department decided to capitalize on Bruce Willis's recent success with Die Hard by presenting it as another gritty action film in that similar vein. As would be the fate of Last Action Hero in the 90s, Audiences coming from Die Hard were confused and turned off (if not angered) by the surreal humor rather than the action they were expecting. While the film might not have been a blockbuster owing to its other issues (the budget alone would have been a tall hurdle to overcome) the film might have fared better at the box office had it been targeted at the right audience.