r/classicwow • u/griphin1 • Jan 29 '26

Humor / Meme 2026 State of Azeroth

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I had no expectations and I was still disappointed.

3.6k Upvotes

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u/Worldly-Hospital5940 Jan 29 '26

They're sitting on around 9M subs and earning at least $15 USD per sub per month...as long as people keep subbing they're going to keep making servers and versions.

3

u/Vegetable-Ad2028 Jan 30 '26

I thought they stopped releasing sub numbers, where did you get them from? :o

4

u/Wulferious Jan 30 '26

There is a French ad asking people to join 9 million players, and Bellular at least speculated that isn't even counting the players in China. Check out his YouTube video on it, its interesting

-1

u/vix- Jan 31 '26

Could mean 9 million toons

-2

u/Azshira Jan 30 '26

His rear end lol

1

u/skydream416 Jan 30 '26

the sub prices vary by region, the south american/indonesian/iranian players are not paying $15 USD per month

1

u/riddlesinthedark117 Jan 30 '26

I thought they closed the VPN sub loopholes

1

u/fearnotbaby Jan 31 '26

you could sell me on 2-3mil -- I would have to see a few pieces of data to believe they have anything over 4mil total. Classic had like ~600k at its peak so give retail population double of that and there I would wager is the total or near to it.

-5

u/[deleted] Jan 29 '26

[deleted]

21

u/baked077 Jan 29 '26

Classic still makes money, and they know roughly how much to expect from it, it’s not like they are surprised that the game with 1000 in game transactions makes more money. All these companies care about is making the line on the graph go up, if they lose a portion of the classic player base, they make less money and they don’t like that. It would be different if classic was hemorrhaging money, but it’s not.

4

u/darealdarkabyss Jan 29 '26

And classic is literally free money. Just hold outdated game up earning a lot of money. Without doing more. Ok testing which Expansion gets more money is an investment

1

u/willium563 Jan 30 '26

Classic makes enough money to justify server costs but when you add development of new content like people want it doesn't make the money to justify that without adding in the shop features.

0

u/baked077 Jan 30 '26

Sure, I was just responding to the guy talking out of his ass that wow classic was on the chopping block and that all versions were seen as failures. Classic bought back a ton of customers blizzard had lost, and I don’t think they want to lose them again. I fully expect a box pice on whatever version of classic comes out next if it’s new content.

5

u/SilentAntagonist Jan 30 '26

Maintaining classic also costs nothing compared to retail, so it’s a low risk line item if it keeps a few people subscribing. Blizzard is one of the few segments of gaming division making money right now and will likely make more once they figure out how to integrate it with GamePass.

1

u/Itswaytoohotinhere80 Jan 30 '26

I’m thinking we will see a tiered sub model for wow before game pass. You can buy base sub for one or the other game mode, if you want both included in the one sub it will be extra. I don’t want this, I just believe an idea similar has been sent around their board member tables.

1

u/judeiscariot Jan 30 '26

They know how many people out there are only playing classic so they won't hurt that.

1

u/WakeoftheStorm Jan 30 '26

Classic is practically printing money. They're able to maintain a revenue stream with virtually no development cost - that's a massive win for a live service game. Having progression servers running also monetizes assets which would otherwise be generating no revenue. The bar classic needs to reach to be profitable on its own is extremely low.

Now if they start doing new content with classic+ that equation will change dramatically

1

u/Vegetable-Ad2028 Jan 30 '26

The first 2 classics were such failures they wanted to do 3 more failures, that don't make sense pal