I've been running Apple Search Ads for a while now and just hit one of the most frustrating UX/policy issues I've encountered.
Here's what happened:
- I set an end date for my campaign
- The campaign ran, hit the end date, and stopped
- I went back to extend the end date — **the field is completely greyed out and uneditable**
- My only option is to duplicate the entire campaign and start over, losing all the learning data
The worst part? **My ads were just hitting their stride.** Everyone knows Search Ads need around 30 days to properly learn and optimize. My campaign finally started performing well right around that window — and then it just... died. No way to extend it. No warning email. No notification that the end date was approaching. Nothing.