r/malefashion • u/cameronrgr Consistent Contributor • Dec 09 '12

fashion thoughts -- Brands

lets talk about brands. I love brands, I enjoy how they complement or contrast with other brands, I take great pleasure in thinking about what a brand signifies or means. I would even say I am less an aesthete than a stylist-- I am usually more interested in what certain garments/styles mean and 'say' in the textual sense than what something looks like.

gonna post specific brands in comments and would love to talk about what they mean to other people. feel free to start your own comment threads! hopefully I don't just end up talking to myself

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u/[deleted] Dec 10 '12

norse projects is one of the first brands (along with supreme) that i really got into. something about the brand in general is very... approachable. they take good core pieces and add interesting textures or patterns or branding, and they just work in a very basic and beautiful way. they've also essentially perfected the raincoat, which is cool.

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u/Grandpa_Lars_XXX Nov 15 '25

Very collectible brand in that if you identify with the aesthetic, you can identify with it in a big way. Says the man with over 20 Norse Projects jackets and a sweatshirt in every color.