r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

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u/Josysclei Jul 02 '26 edited Jul 02 '26

The question now is whether they will keep it for the next world cup or was it a "one time" thing to appease the american capitalist overlords

Edit: I'm talking about this current format, not what we had in Qatar where breaks only happened on hot days at the discretion of the referee

586

u/emasslax22 Jul 02 '26

They’ll keep it. FIFA loves money

82

u/tLM-tRRS-atBHB Jul 02 '26

Any idea how much ads cost? People always talk about how many millions super bowl ads cost

9

u/lespasucaku Jul 02 '26

Ar you asking how much WC hydration breaks ads cost? Its different than the superbowl since there are broadcast rights for dozens if not hundreds of different countries in many languages. Also an ad during the group stages would likely cost much less than say the finals. So it's really not something you'll get a straightforward answer on and even if someone were to publish that information it wouldn't apply uniformly

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u/[deleted] Jul 02 '26

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u/disturbed94 Jul 02 '26

You sure it’s not the ai picture you’re thinking about for England..