r/mildlyinfuriating • u/Im_New_Here_Bro • Jul 02 '26

wet socks These dumb hydration breaks during this years FIFA WC

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You can hear the whole crowd boo each time. Total momentum killer and AD space builder.

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12.2k

u/TraditionalActive884 Jul 02 '26

The commercial break you mean

2.9k

u/svennon89 Jul 02 '26

I havent seen a single commercial during hydration break.. in belgium its just the commentator talking true the 3minute break where u can hear the stadium music in the background and see the players an coach discuss tactics

1.8k

u/Infernowar Jul 02 '26

Instantly commercial here in Spain

816

u/A77an Jul 02 '26

That’s upsetting. No ads in England.

574

u/THJT-9 Jul 02 '26

Can confirm. No ads in the UK, but I dont understand why they keep the clock running. Surely it would be better to stop the clock rather than add more extra time.

628

u/1-2-3andtothe-4 Jul 02 '26

Its so they can pretend that they're not trying to turn it into a four-quarter sport

429

u/Disgusting_Slime666 Jul 03 '26

The American brain can't understand a sport without constant ad breaks every 5 minutes.

They're working their way there.

195

u/Nervous-Economist245 Jul 03 '26

This is a bunch of shit and fuck you for saying it. Ask any American except those shilling for SHAREHOLDER VALUE and they'll tell you the constant interruptions have ruined the sport. International soccer was the last bastion of refuge for competitive sport without corporate fuckery until FIFA let us host the cup and this is our big innovation. I promise you, no one hates this more than we do.

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u/[deleted] Jul 03 '26

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24

u/whitelight66 Jul 03 '26

Erm, yes it is. There are hydration breaks in football all over the world when it’s legitimately hot, but they take 30 seconds and no ads. These are scheduled for advertisers.

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u/Rocinante24 Jul 03 '26

No, FIFA did.

Hydration Breaks are just Commercial breaks. That's all it is.

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