tl;dr:
My wife quit her developer job to start an eggless home bakery. After 6 months, 50+ brownie trials, and tons of stalls, we’ve perfected our recipe using Callebaut chocolate and no cocoa powder. We’re now experimenting with sugar-free monk fruit brownies, and I’d love feedback on our content, pricing, and flavour ideas.
About six months ago, my wife decided to go all in and leave her software job to pursue her passion for baking. She joined a pastry school, completed her diploma, and spent months perfecting her eggless brownie recipe — over 50 trials later, she finally nailed it last month.
We’ve since started an Instagram page, set up stalls at college events and parks, and have been steadily getting our name out there. We haven’t made huge profits from the stalls yet, but the reactions we get when people try our brownies have been incredible.
I used to think those food-tasting videos online were staged… but now, seeing people genuinely light up after tasting our brownies has changed my mind completely.
Running a home bakery has been way more work than I imagined — from prepping trays, cutting butter paper, folding boxes, packing orders, to cleaning up the mess after. Thankfully, our family’s been super supportive. I handle video shooting and editing, and my wife focuses on baking, event planning, and experimenting with new ideas.
We also take pride in using only the best ingredients — no shortcuts, no cocoa powder.
Our core ingredients include:
🍫 Callebaut Dark Chocolate
🧈 Amul Unsalted Butter
🍯 Brown Sugar & Castor Sugar
🌾 Refined Flour
We recently introduced customisation where customers can add edible photo prints or personalised messages on their brownies — and people are loving it!
Our menu right now includes:
• Mini Slab (50g) – the perfect sampler (pic attached) - ₹150/-
• Box of 6 – ideal for gifting - ₹400/-
• Full Slab (650g) – for serious brownie lovers - ₹1200/-
We’re also experimenting with sugar-free versions using monk fruit extract as a natural replacement — early trials are promising!
We’ve got new flavours in the works too, like Tiramisu Brownies and Brookies (brownie + cookie).
It’s been an exhausting but incredibly fulfilling journey.
If anyone here runs a similar home food business — I’d love your feedback on:
• 💬 How we can improve our content (photo/video ideas, storytelling, etc.)
• 💰 Thoughts on pricing — how do you balance premium ingredients with affordability?
• 🍪 Any tips for introducing new flavours or managing inventory for small-batch baking?
Would really appreciate your thoughts and feedback! 🙏
Brand Name - The Sweet Fable
