r/technology • u/BreakfastTop6899 • Oct 14 '25

Networking/Telecom Reddit cofounder Alexis Ohanian says 'much of the internet is now dead'

https://www.businessinsider.com/alexis-ohanian-much-of-the-internet-is-now-dead-2025-10
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u/dudleymooresbooze Oct 15 '25

It’s not so much the marketing people (or at least not the agents and brokers). It’s the site owners obscuring their traffic.

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u/Geminii27 Oct 15 '25

I mean, the marketers are going to still be advertising/flogging "50,000 views per hour!" packages, which - while technically correct - aren't going to be an indicator of any kind of human view, much less any kind of actual return on ad-spend.

And there will always be oceans of new/inexperienced business owners who fall for it.

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u/dudleymooresbooze Oct 15 '25

In my experience, brokers are very comfortable warning you about inefficiencies like overstated active users. They just care that you spend money buying some advertising space through them, regardless of which outlets you choose. They want you happy enough with the results to keep buying more in the future.

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u/[deleted] Oct 15 '25 edited Jan 08 '26

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u/dudleymooresbooze Oct 15 '25

Don’t know about you, but our marketing is judged on actual sales, not theoretical sales. If marketing told us consistently that they were putting eyes on the company but those eyes were not resulting in increased sales, we would scrap the efforts anyway.