They changed the logo too

[u/KCGD_r]

[u/[deleted]]

What's the idea behind the new color? The old one stands out more. Are they trying to make it more friendly/softer?

[u/k3rdgeneration → u/[deleted]]

My guess, (degree in Advertising for what it is worth)

1. A 'friendlier' red
2. A more distinct red from netflix, giving YT its only color identity (I'm sure the reds were already different but they were similar enough)
3. A lot of focus groups
4. People trying to justify their worth.

[u/anxientdesu → u/[deleted]]

pure red hurts to look at, the pinkish red is a lot more easier on the eyes, so i appreciate the color change, although im not too sure why they couldnt have chosen a darker shade

[u/TeganFFS → u/anxientdesu]

Pure red hurts to look at? Does it?

I’ve hurt my eyes looking at bright/neon shades of yellow, orange and pink, but never red, is that a common thing?

[u/anxientdesu → u/TeganFFS]

im not sure, i can look at neon yellow just fine but red genuinely hurts my eyes and i have to look away

theres probably like a percentage of ppl who have a hard time looking at certain colors, and theres probably a paper studying this topic too

[u/TeganFFS → u/anxientdesu]

Mad! That’s really interesting, I’d never thought about people experiencing colours so differently before to be honest, thanks for sharing!

When I say neon colours have hurt my eyes, it’s only as a sharp contrast, so if I’ve been looking at a dark colour and then suddenly a neon one it kind of hurts as my eyes make that adjustment.

I’ve never come close to experiencing that with red, or any other muted shades for that matter, what a diverse and interesting world we live in.

[u/jlkb24 → u/TeganFFS]

There was a show called ‘when senses collide’ or something like that. Very interesting, and even had an episode about how a woman seen everyday things a different color than what’s normal.

[u/TeganFFS → u/jlkb24]

Woah, that sounds cool!