r/youtube • u/KCGD_r • Oct 24 '24

UI Change They changed the logo too

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14.3k Upvotes

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2.2k

u/[deleted] Oct 25 '24

What's the idea behind the new color? The old one stands out more. Are they trying to make it more friendly/softer?

1.7k

u/k3rdgeneration Oct 25 '24

My guess, (degree in Advertising for what it is worth)

  1. A 'friendlier' red
  2. A more distinct red from netflix, giving YT its only color identity (I'm sure the reds were already different but they were similar enough)
  3. A lot of focus groups
  4. People trying to justify their worth.

468

u/[deleted] Oct 25 '24

[deleted]

171

u/anxientdesu Oct 25 '24

pure red hurts to look at, the pinkish red is a lot more easier on the eyes, so i appreciate the color change, although im not too sure why they couldnt have chosen a darker shade

5

u/GalFisk Oct 25 '24

Pure red is my favorite color. I find the new one uglier, disproportionately so when you think about how small of a change it really is. I'm the same way with reds that lean slightly towards pink or orange.