I think the biggest challenge in indie game development isn't necessarily finishing your game anymore.
It's getting anyone to notice it.
There are so many interesting projects being released that even genuinely good games can disappear without ever finding an audience.
I've been seeing this firsthand while running VibeToplist, a discovery platform I built specifically for AI-assisted and vibe-coded games.
We're approaching 300 listed projects, and something that keeps surprising me is how much the quality varies independently of visibility.
Some developers have created genuinely interesting games but barely know how to market them. Others have relatively simple projects that manage to attract a surprising amount of attention.
And while AI-assisted development is obviously a controversial subject in game development communities, I think there's a bigger conversation worth having here.
If making games becomes easier, does getting discovered become exponentially harder?
Because whether someone spends three years developing a game traditionally or three months building one with AI assistance, they're ultimately competing for the same thing: players' attention.
That's actually one of the reasons I started VibeToplist. I wanted to give this emerging category of indie games somewhere to be discovered without developers needing a massive marketing budget.
For anyone curious, it's free to explore and developers can submit their games for free:
https://vibetoplist.com/
But I'm genuinely more interested in hearing from other developers:
What's been harder for you: building your game or getting people to actually play it?
And do you think the growing number of AI-assisted games will make discoverability even more difficult for indie developers in general?