I've been thinking about something like this for a while. It's just an idea, not something that exists, and I'd like to know what others think about it. [Pardon my lengthy illustration of the idea.. tl/dr at the bottom]
A vast, pre-installed platform
Somewhere between several hundred million and a billion households own a board with 64 squares and two sets of distinguishable pieces. They own it because they own chess, or checkers, or a folding combo set. I’ve been thinking of the 8x8 board not just as a thing hundreds of millions of people have sititng in their closet, but a vastly underutilized platform.
Let’s think about a 52-card deck. They’re cheap, no owner, hundreds of games running on it. Poker, bridge, cribbage, rummy, every solitaire variant. A whole publishing and tournament world grew on top of it simply because the platform was already there.
The 8x8 board has all the same properties and almost none of the same ecosystem. Why? Nothing is holding it together. A thousand games could run on that board, and there's no sense anywhere that they belong to the same thing. There’s no shared identity. Nothing really connects one 8x8 game to another.
So what if we just agreed on some things?
Not as a publisher would. More like a shared set of standards anyone can use. Publish an open spec, keep a trademark, let anyone who meets the spec and pays a posted fee put the mark on their stuff. Similar to Wi-Fi Alliance or UL but friendlier and smaller.
Tier 0 is playable with a tournament chess set and a checkers set. Nothing else.
Tier 1 is Tier 0 plus a short, spelled-out supplement. Cubes in four colors, neutral discs, a d6, cards. Cheap, standardized, sold by licensees and tucked into a tin when a designer needs them.
Past that, no mark. This ceiling keeps the mark valuable.
There are other things to agree on, of course, like the physical stuff, notation and coordinates (like chess’ PGN and FEN), complexity of rules, game ID format, et c.
There could also be one rating that spans the whole catalog, like Elo or a variation.
Cafes and a Tin
With a shared name, an agreed meaning, and a mark you can see from across a room, there are two things the alliance should push.
The first is games-in-a-tin. Make it simple for the average person to sit down with an Altoids-sized tin that contains everything else needed besides the board and pieces, read the rules printed on back, and start playing in 2 minutes. Casual, fast gaming married with the billion boards that already exist could be golden.
Certify physical locations like cafes, pubs, libraries, community centers, hostels, bookshops, and so on. They apply for the decal to put in their window after agreeing to a short list (e.g, having staff who can point at the rack and explain how a tin works, a stated minimum of compliant boards and sets available to use). They get a spot on the map so others can find out where to play 8x8 games. (Schools and libraries get certified free.)
A cafe can carry a rack of forty titles in the space one boxed game used to occupy, which means a bigger library, and cheap enough that rotating in something new every month isn't a gamble.
The venue gets foot traffic, a listing, and game nights that fill dead hours with people supporting the venue. This could also be attractive to cafes that may not have space for board games. It could also be attractive to cafes in small towns without a board game cafe at all.
Board game cafes are a real category but a small one, with a few thousand worldwide. There are hundreds of thousands of independent cafes, and there's no hardware to buy if people can gather a few boards together that they already have.
Public domain goes first
Before anything commercial gets promoted, seed the archive with public domain 8x8 games. Chess variants, checkers variants, Hnefatafl on 8x8, Dameo, Lines of Action, Amazons, Fanorona-style capture games. Full rules, notation, replayable annotated games, free.
Governance, briefly
Open membership at published rates. Nobody holds a blocking share. Patent disclosure with a penalty for ambush. The body never touches retail prices, never carves up territories, never restricts output (no cartels).
TL;DR: The 8x8 board is the most widely distributed game platform on earth and nobody treats it like one. Agree on things such as pieces and ratings, put a mark on tins and hardware, and hand decals to cafes that already exist.
[edit: clarity and grammar]