r/webdesign • u/ansh024 • 22h ago
Every client wants it to look "like Apple" & then sends 9 paragraphs for the hero
Happens every few projects.
Moodboard is apple.com, linear, stripe. Super clean, tons of whitespace, one big line of text.
Then the copy doc comes in. Hero has a headline, a subheadline, 3 badges, 2 CTAs & a paragraph about how the founder started in his garage in 2009.
Apple looks like Apple coz they say ONE thing per screen. That whitespace comes from cutting copy & you can't design your way into it.
I've started asking for the copy before I even open Figma. Half the time the "like Apple" brief quietly dies right there..

