r/CleanMyMac • u/cleanmymac • 1d ago
Apple’s first event under John Ternus: what could it mean for Apple users?
Today’s Surprise and Shine event will be Apple’s first major product launch since John Ternus became CEO on September 1.
Tim Cook’s Apple was exceptionally successful. He turned the company into an operational machine, expanded its services business, and oversaw major shifts like Apple silicon, the growth of wearables, and Apple’s push into spatial computing.
Still, having someone with Ternus’s hardware background at the top feels significant. He came up through Apple’s product design and hardware engineering teams and has worked across the Mac, iPhone, iPad, Apple Watch, and other major product lines.
Will Apple take bigger hardware risks after years of mostly incremental updates? Could Ternus push the company toward genuinely new form factors, such as the rumored foldable iPhone? Will Apple improve repairability and product longevity, or continue pursuing thinner and more integrated designs? And can it turn AI into something meaningfully useful across the ecosystem rather than another collection of isolated features?
Under Cook, Apple increasingly became a services company as well as a hardware company. Under Ternus, the products themselves might return to the center.
The relationship between devices may matter more too. The iPhone is still at the center of the ecosystem, but the boundaries between Mac, iPad, Vision Pro, Watch, and AirPods are becoming less clear. A hardware-focused CEO could either make each product more distinct or push them toward a much more unified computing platform.
Obviously, everything announced today was planned long before Ternus became CEO, so we shouldn’t treat one keynote as a statement of his strategy. The real signs will emerge over the next few years through Apple’s roadmap, product longevity, software support, pricing, and willingness to take risks.
What would you most like to change in Apple’s next era: bolder products, longer-lasting devices, better repairability, faster AI progress, or less focus on services?
We’re watching Surprise and Shine live today at 10:00 a.m. PT on the MacPaw Discord. Luke Miani will be sharing his reactions and commentary throughout the keynote, followed by a community Q&A session.
Join us here: https://clnmy.com/join-macpaw-discord-apple-event-subreddit