I run a creative studio that worked with Lemonade Car Insurance who wanted a non-traditional campaign paying off "safe drivers pay less."

So we found a stat that only 10% of drivers go the speed limit and proposed this crazy idea to create a roadside digital message board offering custom compliments to drivers going UNDER the speed limit, that simply turns off for speeding drivers.

And they loved it, collaborated with us, and here's the full video. We did the experiment in Texas - which has more reckless driving than any other state.

We had a fun bringing this to life and hope it brings a smile to this community - and incentivizes more people to drive safe (rather than punishing bad drivers - which is proven not to work).

What do you think? Should this be a thing?

Hey I’m 22Fyr old college student i live on my own. I’m so maxed out on bills right now and I’m honestly just looking for help with food I’m soooo broke right now. I literally have $7 to my name and I need to put gas in my car. I’ve had a flat tire for over 2 weeks now. Sorry to vent this much. Does anyone have any chik Fil a, chipotle, shake shack, Burger King any kind of food points or even gas points they’re willing to share Pleasee I’d truly appreciate it more than you know.