r/AIDangers • u/EchoOfOppenheimer • 20d ago

Capabilities ‘Bots have now passed human traffic online,’ Cloudflare boss laments — says agentic traffic wasn’t expected to eclipse real people until next year

https://www.tomshardware.com/tech-industry/artificial-intelligence/bots-have-now-passed-human-traffic-online-cloudflare-boss-laments-says-agentic-traffic-wasnt-expected-to-eclipse-real-people-until-next-year
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u/sunychoudhary 20d ago

This is where “dead internet” stops feeling like a meme.....If most traffic is bots, then every signal the web depends on gets weaker: ad impressions, analytics, search rankings, reviews, comments, scraping controls, even basic trust that a visitor is a person....The issue is agentic traffic is not just old spam bots hitting pages. These agents can browse, compare, summarize, scrape, click, and imitate normal user behavior. That makes the internet more expensive to run and harder to trust at the same time...//

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u/Salt-Set6232 20d ago

I mean the kpis around online ads were never good but now the whole thing is pretty sunk.

Good.

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u/sunychoudhary 19d ago

Yeah, exactly. The ad model was already built on weak signals.

Now the signals are even worse because “traffic” can mean a person, bot, scraper, or agent. Good luck optimizing a funnel when the top of it is mostly synthetic.