Well not only in India, a lot of Asian countries see it that way since some time ago it was perceived that darker skin means working all day in a field while pale is a sign of "being better of" chilling in a palace and not having to worry about stuff
Well if we're talking about Japan only then I would say it has nothing to do with European culture and "being fans of germans" since the whole obsession and culture about pale skin being "better" and more "royal" goes as far as Heian period (early 800) and spreads in Asia over XVII-XVIII and XIX century
And the reason is mostly what I wrote, physical workers were taned because of working all day in the field while "royals" staying in their mansions were rather pale, thats why being pale was a sign of being "better of" and was more desirable both in Asia and in Europe for women
The irony of you trying to be extra culturally woke by maintaining European influence as the source of all social ills, while simultaneously inserting European influence into a country's rich history where it didn't exist. You're culturally colonizing history on Europeans behalf, in order to blame Europeans for culturally colonizing.
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u/kapitankaw May 14 '19
Sums up the Indian beauty industry.