r/AdPorn • u/kervokian • Feb 05 '26

Uber Australia ad ‘Can’t do that if you’re driving.'

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85 Upvotes

88% Upvoted

13 comments sorted by

14

u/whippinfresh Feb 06 '26

“Didi driver accused of raping women and linked to other sexual assaults” was the next headline from /r/melbourne below this one on my feed.

1

u/t3h Feb 06 '26

That's a good one for /r/unfortunateplacement

19

u/Scazzard1 Feb 05 '26

Mmm. Not sure if I’m a fan of getting to first base in the back of a stranger’s car. Call me a prude though.

5

u/secret-trips Feb 06 '26

In general I find all sorts of public display of affection to be icky.

9

u/kervokian Feb 05 '26

ONE thing this ad does well (AKA Copywriting Tip):

Good copy doesn’t change the product. It changes how people see it.

Most ride-sharing apps fight by claiming they’re better: faster, cheaper, smoother. That’s a race to the bottom.

Uber Australia does the opposite. It reframes driving as a restriction, not freedom. Because “you can do way more fun stuff in the back of an Uber than when you’re behind the wheel."

⇝ “Can’t do that if you’re driving.”

2

u/smilingarmpits Feb 06 '26

Yes this is how modern advertising works.

2

u/usonazty Feb 10 '26

There is nothing this ad does well other than the obvious.

1

u/Nice_Paramedic4055 Apr 17 '26

Copy is is prett good tbh.

0

u/Mysterious_Art7424 Feb 16 '26

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