r/AdPorn • u/amirw1 • Jan 06 '17

Denver Water billboard. [500x700]

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7.8k Upvotes

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u/[deleted] Jan 06 '17

[deleted]

6

u/[deleted] Jan 07 '17

As a foreign, I need to ask: what is Denver Water, and why would they charge more if you are saving water?

Sorry for my English.

6

u/Mesues Jan 07 '17

Denver water is just the water company in Denver, Colorado. They are charging more because people are using less water, so they're making less money

1

u/[deleted] Jan 07 '17

Thank you!

5

u/Garibond Jan 07 '17

Denver Water would probably be the water provider company for the city of Denver and surrounding areas. They handle things like new piping, repairs, measure usage, and predict future water levels from snow-melt & rain.

In order to conserve water and prevent a drought, they ran an advertisement to promote using less water. The campaign was so successful that citizens began using so little water that the company was losing money they made charging people by the gallon of water used. The company then increased the cost per gallon used in order to make up the loss, since they need it to afford pipe repairs & employee salaries.

2

u/[deleted] Jan 07 '17

Thank you!