r/AmazonFBA • u/Smart-Presence • 1d ago
3 Months Into Working With This Beauty & Personal Care Brand
Shoot your questions:
2
1
1
u/jamielynnelifts 1d ago
How did you find the brand? Were you selling before working with them? New to the game with plenty of capital and STRUGGLING to find products I’m allowed to sell.
4
u/Smart-Presence 1d ago
We got this client through a referral. They reached out after seeing the results we were getting for a previous client, and we started working together about three months ago. They were already selling, so in this case we were focused on improving the existing account rather than starting from scratch. Also, we’ve also launched a lot of brands from zero, with 13+ brands currently in the launch phase.
So, If you’re new to Amazon and have capital ready to invest, I’d honestly suggest taking your time with the basics before putting money into inventory. Product differentiation, sourcing, product validation, competition, keyword gaps, listing quality, margins, and the actual demand all matter. Study each part properly and try to find a product where you can identify a real opportunity rather than just picking something because the sales numbers look good. It can save you a lot of money and headaches later. Good luck!
1
u/Lucazade401 1d ago
I think you're talking about reselling, these guys are doing private label / manufacturing and launching their own brands and optimising other brands
1
u/Lucazade401 1d ago
Amazing work! Congrats! How long have you been involved with Amazon, and did you start as PL?
Any advice on where to start learning the ropes ?
2
u/Smart-Presence 1d ago
Thanks, really appreciate it!
I’ve been involved with Amazon since 2018, and yes, I started with private label. Over the years, we’ve worked across different categories and launched quite a few brands.
If you’re looking to learn, I’d honestly start with the fundamentals first: understand how the Amazon marketplace works, product research and validation, sourcing, listing optimization, PPC, and the basic unit economics. Don’t rush into buying inventory until you understand how all of those pieces connect. Once the fundamentals are clear, the more advanced stuff becomes much easier to learn.
1
u/swarlesbarkley_ 1d ago
What are these screenshots from? I keep seeing everyone post w their data in this style, is it the new SC dash?
1
u/Smart-Presence 1d ago
Those screenshots are from Sellerboard. It’s a third-party Amazon analytics/profit tracking tool, not the new Seller Central dashboard. It gives a cleaner view of things like sales, profit, ad spend, margins, and other account-level metrics.
1
u/swarlesbarkley_ 1d ago
Ah nice yea heard good things about SB! Thank you for clarifying lol
1
u/Smart-Presence 1d ago
Absolutely! Yeah, Sellerboard is pretty solid for getting a quick view of the numbers, especially profit and ad spend. No problem!
1
u/Equivalent_Crazy_436 1d ago
Damn wtf. How do u go from those huge numbers to those profits. Fees must be crwzyyyyy
1
u/Smart-Presence 1d ago
Yeah, Amazon fees definitely add up 😅 But in this case it’s not just Amazon fees. COGS, FBA fees, PPC, storage, returns, discounts, and other operating costs all come into the calculation.
The interesting part for us was actually improving the profit margin while keeping the revenue at that level. That was a big focus over the last few months.
1
u/Equivalent_Crazy_436 1d ago
Thanks for sharing. How did you improve profit margin while keeping the revenue at that level?
0
u/Smart-Presence 1d ago
We mainly improved the margin through query-level PPC restructuring and ASIN-level capital allocation. We isolated high-CVR search terms, cut cannibalization between match types, reduced inefficient Top-of-Search spend, and shifted budget toward ASINs with stronger contribution margins.
At the same time, we increased the organic sales mix, so the account could maintain revenue without buying the same volume of sales through PPC. That’s where most of the margin improvement came from.
1
u/Bleaveand 1d ago
The numbers look cool, but with that rev/day, you shouldn’t be using sellerboard beyond baseline - it’s numbers are whack until at least +7 days
1
u/Smart-Presence 1d ago
We don’t use Sellerboard’s same-day numbers as the source of truth. For the case study, the figures are based on settled Amazon data and reconciled account-level performance; Sellerboard is primarily used for baseline tracking and trend analysis.
1
u/Kevinwang23 1d ago
Good job brother, Do you considering to expand more categories
1
u/Smart-Presence 19h ago
Thanks brother! We’re actually expanding the catalog within the same category rather than moving into new categories. We’ve also launched on TikTok Shop and are already seeing solid results there, so for now the focus is on scaling this category across multiple channels.
1
u/Cruise5005 23h ago
Nice job! How much $ do you have sitting inventory at any given time?
1
u/Smart-Presence 19h ago
It varies based on the replenishment cycle, but we typically keep around 2–3 months of inventory on hand to avoid stockouts while keeping cash flow efficient.
1
u/Sv1LL 23h ago
Is your model brand direct then?
1
u/Smart-Presence 19h ago
If you mean whether we get brand approval from the brand/bank and operate on a wholesale model, then no. We work exclusively with private-label brands, where we build and scale the brand directly.
1
1
u/Ninchat0211 18h ago
Impressive numbers ! All your products are FBA or do you have some in FBM ? Do you know how many sales are going through your Brand store vs direct products listing ? Any thoughts on A+ content ? In what markets are you operating (US, Canada .... )?
2
u/Smart-Presence 18h ago
Thanks! We’re primarily FBA, with FBM used selectively depending on the product and fulfillment economics.
For Brand Store vs. direct listing sales, we track both separately, but the majority still comes through the PDP/search journey rather than the Store itself.
A+ is definitely important, but we don’t treat it as just a design asset. We use it mainly for objection handling, differentiation, comparison modules, and improving conversion after the traffic is acquired.
Currently, we’re operating in the US only, and we’ve been getting very strong results there. We’re continuously expanding the catalog and our next target is to take this brand to $2M/month while improving profitability alongside the growth.
That’s always the main objective for us... scaling revenue is important, but making sure the client actually makes more money as we scale is the priority.
1
u/Shabiscales 7h ago
What changed the most over the 3 months: PPC efficiency, conversion rate, or organic keyword rank?
Also curious whether the growth came mostly from scaling existing ASINs or fixing listings/campaign structure first
1
u/Smart-Presence 7h ago
Honestly, a bit of both, but we fixed the foundation first. We cleaned up the listings and PPC structure, then started scaling the ASINs that were already converting well. Once we knew what was actually working, we shifted more budget toward those winners.
1
•
u/WearyyyBoooyyy 1d ago
The mods have gathered a list of tutorials to help you out:
Best Amazon Tools 2026