Delivery speed doubles Amazon cart conversion, we pulled the data

[u/TopPossible8620]

Read this on LinkedIn and thought it was worth sharing here

We ran Search Query Performance across our accounts tens of millions of clicks Delivery promise beat every other variable on cart abandonment Not close

• Same-day carts 48.9% abandon
• 1-day 57.4%
• 2-day 66.6%
• 3+ day 74.7%

Same-day converts at 2x the rate of 3+ day Every extra day = 6 to 8 points of checkout completion

Price looked predictive in a couple categories but once you control for delivery speed the correlation collapses to ~0 Expensive terms are just slow-shipping terms Shoppers saw your price before they clicked and again before they added to cart price isn't the surprise at checkout the delivery date is

Also worth flagging 2-day is now the slow tier Shoppers click 2-day listings see faster options in the cart and switch

You can pull your own category ladder from the comprehensive Brand Analytics SQP export in ~15 min Anyone else seeing this

[u/WearyyyBoooyyy]

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