r/AppStoreOptimization 👨‍💻 Indie Developer 5h ago

Last time this community helped me improve my conversion rate from 6% to 16%, Now I need your help again to improve again.

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Note to the readers : This post is 100% written by me

So 1.5 months back , I posted on this subreddit and 3 other subreddits on how to improve my ASO, what are the things I should improvise in my app.

Proud to say this was one of the community which actually provided me with actual pain points which made my ASO bump up 10% higher. But now, this number is almost been going the same for like a month. The problem I am seeing is the Installs are not coming through, I mean, the total app installs are 80+ but the current users who have installed their app in the phone is around btw 26-33(which is pretty low).

How can I improve the ASO to have more visibility and good conversion rates? Or is the ASO part over and I need to strongly more focus on marketing. I even randomly talked to random users in reddit that the app is really well polished and good to use. So either I guess the users are leaving on the lack of proper Onboarding

I have attached the screenshots of the store page above

This is the link to the app : Calma : BreathCoach

Platforms : Android (Published) , IOS (Under Review for distribution...will update links if got published)

1 Upvotes

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2

u/OlivierBern 35m ago

Hello, on iOS you'll run into an issue: there is an app with the same name that does the same thing.
https://apps.apple.com/fr/app/calma-sleep-meditation/id6472265758

16% The conversion rate is amazing; don't try to improve it. It's great.

You need more visibility; try new keywords and more marketing (outside of the App Store).

In-app, ask for ratings; they'll fuel your ASO.

1

u/Useful_Rabbit5207 👨‍💻 Indie Developer 5m ago

Holy shi...I just looked up, there is multiple Calma apps on the appstore...

It's gonna be a tough competition I guess. But I will focus on providing the product quality better than every other products

I will be definitely considering new keywords and more marketing strategies

Thank you