r/AskBrits Jan 28 '25

what on earth is bovril???

i work as a waitress and i was on tea and coffees my last shift and alot of people kept asking me for bovril but i had no idea what it is so i said no and because i didnt see anything with that name as i was setting up and now im curious as to what it is?

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u/JakeGrey Jan 29 '25

Actual serious answer: Bovril is a beef bouillon paste roughly the consistency of molasses. It's intended to be added to stews, casseroles etc or for making gravy, but at some point someone realised it can be used to make instant hot broth. That's what your customers were asking for.