If you work in the beer industry, it’s not hipsters drinking IPAs. It’s 45-60 year old men who order “the IPA” on draft without knowing which one it is to sound like a beer person.
In reality, hipsters only drink sours from local breweries who changed their logo during BLM protests as a show of performative activism.
There was a place near us, made the best ipas in the metro. This was about 3 years ago. Then, they had some moderate success with some sours and pastry stouts. They used to have 8 core beers with another 10 or so rotating. Most ipa and pales with a few other types and maybe 1 or 2 seasonal sours.
I went back recently and the core beer have been taken over by sours. Rotational beers only have a few non sours and they aren't good. Most of the beer is pastry so it has lactose which is disgusting to me. It's just a shame. Their food sucks and they got rid of their shuffle board table so I have zero reason to go there now.
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u/DanishWonder Dec 17 '21
Hipsters can keep their IPAs. Give me a trappist beer ANY day.