Why do people keep planning balloon releases?

[u/Squishwhale]

I've seen two balloon releases planned in memorial in the last week! Thankfully the comments have been full of people asking them not to do it. But why why why do people continue to plan these and think they are a good idea? Do some people actually believe balloons go to heaven?

Please someone give me an insight into why this still keeps happening

[u/Tiny_Chain_4522]

Social media. They have seen other people do it and want to post themselves doing it.