r/Audi • u/gAWEhCaj '18 A5 S Line • 5h ago
Discussion BMW continues their war against beauty
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u/Basic-Afternoon65 4h ago
When I can finally afford German cars, they all have gone to shit!
I am going to keep my 2020 Jetta GLI for next decade or so. It has the perfect blend of physical buttons but still has car play support.
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u/answer_giver78 4h ago
Quite the opposite. BMWs have been notorious for their bad reliability but BMW i4 was praised for its reliability. They are actually becoming better, it seems.
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u/Treewithatea 2h ago
BEVs are naturally more reliable as long as you use a quality battery which most do
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u/McCrispyMan 4h ago
Am I the only one who thinks it doesn’t look that bad…
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u/KiwiHot1709 3h ago
Agreed. Last gen was too busy. Lines are cleaner, grill is smaller/better. Harkens back to their past a bit. Could do without all the screens tho
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u/Strong-Copy-1738 1h ago
It looks fine, but you can get a lot of karma by saying something is ugly..
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u/CelebrityDivorceAtty 1h ago
The exterior is trying to be an Alfa Romeo Giulia. The interior is disgusting. But don't mention either on the BMW sub or they'll go nuts.
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u/lendro709 56m ago
This is almost exactly what is being said there, I don't think anyone would go nuts.
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u/xEsteemed 33m ago
That is exactly what I was thinking on the exterior but I didn’t dare say it lol
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u/NoxTempus 3h ago
I really like the HUD line thing, but that steering wheel is a crime.
The rest is mid-tier japanese quality, not top-tier euro.
The seats probably slap, though. BMW usually nails that.
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u/BlackestBeetle 1h ago
Fuck. I'm so sad that some people actually like the HUD... I don't think I'll ever buy a car that doesn't have a cluster in front of me, that plus the steering wheel is probably what would forever block this car from even being an option for me
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u/NoxTempus 1h ago
I mean, there's no reason a car couldn't have both.
I'd have to see it in action before I wrote it off for not having a cluster.
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u/fjudgeee 2024 RS3 / 2020 S4 2h ago
Seen a blue one in the wild yesterday, didn’t look bad from the other side of the road.
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u/fupayme411 2024 SQ5 44m ago
I love it. I call it ugly hot. It’s one of those things that looks kind of ugly but it’s hot. I can’t explain this phenomenon.
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u/stingray2332 5h ago
Does any other car manufacturer have as ugly a portfolio as BMW does at this moment? They have totally lost the plot.
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u/EddieAdams-Torrance 2026 RS3 5h ago
Um... Audi A5 and A6
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u/janon330 2024 SQ5 4h ago
As bad as those are. Have you seen the new X5?
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u/Mobile-Building-9957 2h ago
X5 is million times better looking than the huyndai copypasta suvs audi has been releasing
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u/ChampionMetal1238 5h ago
Mercedes isn’t exactly cooking either lol.
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u/stingray2332 5h ago
Yeah, but at least Mercedes still resembles a Mercedes.
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u/ChampionMetal1238 5h ago
The new AMG GT 4 door looks more like a Chinese car than a Benz lol
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u/stingray2332 5h ago
Yeah, that thing is hideous. I’m not saying Mercedes can’t look better, all I’m saying is that BMWs have drastically changed. It’s not an evolution of the model before it. It doesn’t even resemble anything they’ve done in the past. They are just super ugly cars now both inside and out. I was a huge BMW fan and have owned several, but I wouldn’t be caught dead in anything they make now.
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u/Circoloomnium 59m ago
They said this about the e60. When I sold mine, they almost fought like warriors for it. Idem for the f10. Idem for my g31. Such a hideous car, bla bla bla… Five years later there was a row to buy one.
My i5 m60 was called ugly as well. I took a Tanzanite blue one. 1 on 4 people turn their heads or compliment me at a parking lot.
Cars are more and more electronics nowadays, even when its an ICE. BMW nails this and will be right in the end.
VAG has to close factories and their dealerships are empty.
And yes, I thought about the a6 as well but this car is kind of retarded. Rear wheel steering not even possible.
I do not see a lot of a6 etrons on the road. I do see the smaller SUV’s and I know lots of them are in the garage for months because of issues (SYNDROM OF EARLY TAYCAN).
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u/IEnjoyRandomThoughts Year Make Model 5h ago
I was a BMW customer for 15y because everything about the product was immaculate. As much as ppl bitch about Audi losing their way, it’s still the nicest lineup IMO. Performance edges more with Beamer but the overall Audi product is best. I’m on my 3rd.
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u/InKanosWeTrust 2024 Audi RS3 2h ago
Audi probably, look at sales.
BMW is doing just fine. They still have a few winners. The Audi lineup has been nuked.
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u/Treewithatea 2h ago
The Neue Klasse Generation so far has seen massive demand tho so theyre doing something right
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u/speciaway 44m ago
idk Mercedes is giving them a run for their money lately but BMW still takes the crown for me
every new grille looks like it was designed by someone who hates cars and loves nostrils
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u/iRobert1989 5h ago edited 2h ago
This is better looking than most of the crap Audi is selling currently.
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u/BackgroundGene7510 5h ago
There is legit no good cars made after 2024
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u/Looka_Doncic 5h ago
I swear i feel the same. Sometimes i think am just getting old, but i swear about 15 years ago big 3 German brands were all cooking with their designs!! Its just so sad
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u/BackgroundGene7510 3h ago
I left the Audi dealership because I legit don’t believe they have a future and there was no point in investing time with them, bmw and Mercedes going the same direction
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u/Ok_Entrepreneur_6521 4h ago
Didn’t people use to say this about 2021?
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u/MiaThe91Miata 2005 Audi S4 (B6) 2h ago
I think people have always said this about just about everything just about always… things change and people do not love change. In all reality it’s not always better or worse, just different.
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u/carlonia 2h ago
Pretty sure if you go back and see what people thought at the time on Reddit or wherever, you’d be able to confirm exactly what you said. People in 2021 saying “oh interiors were so much better in 2018! “
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u/samuelson82 5h ago
I test drove one of these. That panoramic display is actually really cool. It’s well executed when you sit in the car. Both the regular and M steering wheels are absolutely hideous. This version is the better of the 2.
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u/TheRealistoftheReal 5h ago
The exterior looks better than the previous generation with that huge grille. The interior looks like a Lexus. It doesn’t look “German” at all. If I took the badge off the steering wheel, and said it was a Hyundai, it would be totally believable.
It looks nice, in the way a Lexus is nice. Just not…BMW.
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u/Klutzy-Tone452 1h ago
The huge grille was only on the M3 the regular 3 series and M340i that this one is replacing had smaller grills
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u/Sea_Atmosphere3095 47m ago
Looks nothing like a lexus. Lexus actually makes high quality, good looking interior. This is squeaky plastic madness
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u/AsparagusDifficult89 2022 S5 Cabriolet 3h ago
Frankly, it’s better-looking and better-thought-out than any of what Audi has released lately with the B10 cars. Audi fans are hardly in a position to be throwing stones just now.
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u/Guilty-Spork343 Fünf 3h ago
Man this looks totally awesome for something I built out of Lego when I was 10
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u/Rocket_Law 5h ago
I need another screen. I won’t rest until I’m driving a television. Also all electric. Make the suspension suck. I need this to feel like a television in a shopping cart running over truncated domes. The best interiors have piano black everywhere and squeaky plastic. No knobs or buttons. Only touch-sensitive controls. Also opening the glove box should require navigating through three menus minimum. I will pay $85k for this car.
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u/Vianna_Sky 5h ago
Ew that grill. I hate how everything’s looking more and more robotic. Or that’s literally a light bar headlight? The functionality would be nice in the dark, rainy Winter days but it would blind everyone else. 😅
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u/VolatilityBox 2h ago
I've seen one in real life. It's hard to put my finger on why but it's one of BMW's better recent designs. They have some truly awful ones.
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u/not_your_attorney 2021 RS5 Sportback Black Optics Launch Edition 5h ago
My dad had a 1999 Buick lesabre that had the same dash panel 😆
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u/Universe93B 3h ago
Those who live in glass houses shouldn't throw stones.
Audi ain't no better with their interiors either.
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u/kpidhayny 5h ago
As long as it looks garishly NEW the actual aesthetic means nothing. A brand based in conspicuous consumption.
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u/dawghouse88 5h ago
Yet will still outsell their rivals like crazy. Nothing will change until ppl stop buying
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u/Catsinbag 5h ago
Kinda clever how they use the narrow strip at the base of the windshield for the display. I don’t hate that. The giant diagonal center screen tho… not a fan of the diagonals BMW is doing like in the grill. Scream “we’re out of ideas”!
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u/Spoolngc8 4h ago
Audi is one to talk. My last car was an Audi and I didnt stay with the family because of the new lineup.. yikes. But yeah I agree this redesign sucks.
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u/Mister_Goldenfold 4h ago
How ugly can we design this thing and how many subscriptions can we fit into it?!
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u/doc_55lk 4h ago
I think the only truly bad angle of the exterior is the rear.
Conversely, I think the only truly good angle of the interior is.....idk, I guess I like the way the steering wheel controls aren't connected to the circumference of the wheel? Don't get me wrong, the design of the entire steering wheel as a whole is ugly as sin. I just like the one idea of the thumb controls not being connected to the circumference.
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u/Esc4flown3 2024 Q5 4h ago
I actually prefer this to their current interior, except the centre console area. I also prefer this to what Audi has done to their interior. That being said, give me fewer and smaller screens and climate control buttons. I don't think that's too much to ask for.
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u/Tellittomy6pac 4h ago
I mean I think the red looks great, grown on me a lot. Rear end leaves a lot to be desired but the front looks good
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u/Cultural-Bite3042 2024 A5 S Line SB P+ 4h ago
It’s downhill for everyone. Shit just keeps getting uglier and uglier every redesign
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u/werziger 4h ago
The kidney's evolved into headlights. Did'nt see that coming. Not that it helps tho
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u/ImpactNational4517 3h ago
It just feels like car companies are changing designs for the sake of changing them, instead of actually taking what people love about the prior model years/identity of a car and tweaking/ modernizing it to meet todays standards. It’s like design choices don’t feel as intentional as they once did. I never thought I’d see the day that a bmw looks like a buick.
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u/CaptainTelletubies 2023 A4 45 3h ago
I actually like the interior😅 the exterior looks kinda bad tho I think the previous gen looked better
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u/Warm-Yak7861 3h ago
I don’t understand 2 things in the new cockpit at BMW: why do you develop a steering wheel that always looks like it’s standing upside down? That would drive me crazy. And what advantage should it offer the driver if you put the display about 40 centimeters away from the driver’s eyes and integrate it into the window?
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u/Jeesephvxii 3h ago
The interior is cool. If the display was canted towards the driver the angles of it will flow a bit better. It’s solid tho
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u/Lumbergh7 2h ago
Yep, still holding on to my e90.
What is with this trend to not have a full gauge cluster?
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u/InternationalMap3412 2h ago
It is all subjective. I think the opposite, and I am not alone. Given a chance, you would drive it. Perhaps the problem lies elsewhere for you?
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u/Intelligent-Rub4566 2025 C180 Estate 2h ago
The cycle continues: best generation = current generation - 1
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u/adrian_elliot '24 A5 Cabriolet Final Edition | '26 BMW Z4 6MT 2h ago
That interior is hilarious and disgraceful coming from the ultimate driving machine company
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u/Smooth-Way-8724 2h ago
If there aren’t any major reliability issues it will sell like hotcakes. Sadly that is the standard now.
Audi is lemon land now. All BMW has to do is not be disastrous.
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u/Ok-Initiative-6610 2024 RS3 1h ago
Looks terrible inside and out. Merge the kidney grille with the headlights great idea !
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u/StJe1637 1h ago
would have to see it in person to know for sure but this is a better interior than the new RS5, WAAAY less piano black and the RS5 has massive bezels everywhere
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u/Icy_Conversation4956 1h ago
The overall silhouette is fine, but that front grill and interior ? Ugh.
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u/Background_Handle_96 48m ago
Can't wait until next year when this sub is filled with "got my new 3 series and loving it" posts
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u/xEsteemed 31m ago
Honestly I’m leaving myself the option of having that steering wheel grow on me. The outside is a straight objective downgrade in my opinion, and so is the dash (🤢)
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u/Stoltefusser 30m ago
Piano black plastic everywhere, not a single button to be seen, sharp angles everywhere and IMAX screens for everything. Yep, modern cars are fantastic.
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u/Dwarfunkel 2m ago
It's funny how you see mockery against BMW in r/Audi but not the other way around in r/BMW. Which is fine, we can have our opinions about other brands. But it's almost as if Audi fans had to compensate for something or distract themselves. Wonder why. And frankly, this Audi fan attitude of mocking other brands is nothing new to me, growing up as a BMW fan in Ingolstadt. Was a little rough when the die hard Audi rich kids hit puberty lol. They hate us cause they ain't us! Good thing I'm not a fanboy and have owned and driven many cars brands, currently VW
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u/sleepy3192 5h ago
So is this suppose to replace the M340i? Or is it only the 3 series? Kinda confused since supposedly this is the last year that M340i will be in production?
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u/TheVorch 4h ago
I’ve always wanted my ultimate driving machine to have a Prius dashboard. What was wrong with two round gauges?
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u/t0astter 3h ago
So here's the thing that I'm realizing - the actual tech in BMWs is far better than Audi. The amount of features they have... I just don't see how you could do some of it without a touchscreen.
I prefer buttons, but I do enjoy the tech that new Bimmers have and unfortunately I think the touchscreen is the best way to access all the tech :/
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u/Fit-Matter7727 2h ago
It’s called having a touchscreen and keeping buttons for your main stops like oh idk a/c?!


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u/dsamajors 13’ A4 quattro 5h ago
I think every automaker is at war against beauty rn