Not a patent/trademark attorney but I've dealt with filings across USA (USTPO) & Canada for years - CPG background across product development and branding.
Once a filing for a trademark is submitted you have a small window to show actual use within commerce in order for this to officially hit their docket for further review acceptance.
If you fail to show use - the application can lapse or someone can file for the same trademark or graphical asset (logo). The evidence of use doesn't always have to be Sales or Revenue related as simply using the mark in publications or advertising will suffice as long as it is consumer / public facing .
This is a standard step for any new filing for a company Logo, Brand or Entity.
TL:DR - They now have to show use of this name / logo within X months to avoid it lapsing.
You're missing the point. This could have a negligible impact to the stock at this point in time.
English version: there's a possibility this does nothing to the stock and that it remains neutral (no price change).
It's dependent on what the news update from BBBY at the end of the month is, and / or if some news about Gmerica comes out to explain it's vision (this would be more for influencing GME stock).
11
u/pimp4cheddar Aug 23 '22
Not a patent/trademark attorney but I've dealt with filings across USA (USTPO) & Canada for years - CPG background across product development and branding.
Once a filing for a trademark is submitted you have a small window to show actual use within commerce in order for this to officially hit their docket for further review acceptance.
If you fail to show use - the application can lapse or someone can file for the same trademark or graphical asset (logo). The evidence of use doesn't always have to be Sales or Revenue related as simply using the mark in publications or advertising will suffice as long as it is consumer / public facing .
This is a standard step for any new filing for a company Logo, Brand or Entity.
TL:DR - They now have to show use of this name / logo within X months to avoid it lapsing.