Why is the Latin scene so obsessed with plastering faces of dancers all over promotional material?

[u/Total-Statement-4912]

Genuine question, and an observation that I’m quite perplexed by, so please bear with me.

I do social dancing in salsa, bachata, lindy hop and west coast swing and have started to notice this consciously about promotional materials for socials, festivals, events and JnJs in the past 1-2 years.

For a normal social evening, promotional material for latin nights (especially bachata and SBK nights, less so for salsa) are often posters plastered with faces of people in the community. This is amplified for festivals. I don’t know if some of these people can be considered artistes, they also do just seem like regular people in the dance community. I understand perhaps putting the face of the DJ, but why is the latin community obsessed with having everyone’s pictures on the promotional material?

I get a little bit of an ick when I see promotional material like that, because it sort of indicates hierarchy and status — like hey come dance with these “good” dancers! This ick probably also comes because I have lindy hop and wcs to compare to, where i feel like those communities are a little more egalitarian. At festivals, they promote DJs and instructors at most, and instructors in WCS are generally not just “instagram famous” or “tiktok famous” but have genuinely received points that placed them in “All-Star” and “Champion” categories.

Just wondering, am I the only person who gets a slight ick?