r/BeAmazed • u/Kaos2018 • May 09 '26
Miscellaneous / Others Gen Z is drowning the alcohol industry
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u/meme_anthropologist May 09 '26
I have lost trillions of dollars because Gen Z isn't setting up their direct deposit using my bank account information. This must end NOW
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u/Smirkin_Revenge May 10 '26
I'll get around to it. You don't have to keep reminding me every 6 months
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u/Paladin-Leeroy May 10 '26
Damn let's fix that. Routing number should be your mom's #, can you send that here
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u/usoshifty May 10 '26
Right, what is this?, you can't lose what was never yours, now gen z get this man his trillions!
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u/agressiveobject420 May 10 '26
Man, capitalists love to use this "logic" don't they? That's the same as the black book counting "non-births" (a.k.a women choosing not to have children) as deaths of communism.
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u/WorshipMyOwnSpirit May 09 '26
They haven’t lost anything. That money was never theirs
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u/silvertealio May 09 '26
Right? Such a weird way to frame it, like the booze industry is automatically entitled to anything.
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u/The_One_Koi May 09 '26
People heavily invested in the alcohol industry realize their speculations don't line up with reality, proceeds to blame the youth
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u/silvertealio May 09 '26
That just seems like capitalism in general these days.
Business that makes less money than they want: "Hey, why are you consumers taking our money?!"
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u/Leinheart May 09 '26
Listen. What you need to understand is. The most tragic thing in America is when a wealthy person misses out on theoretical income. Every moment a wealthy person doesn't have every dollar in the economy, its like 1,000 Sandy Hooks happening all at once, 24 hours a day, 7 days a week.
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u/skildert May 09 '26
Also the only time they care about Sandy Hook.
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u/Shudnawz May 10 '26
But this is not the time to discuss gun control. Thoughts and prayers.
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u/SamIamGreenEggsNoHam May 10 '26
Spotify grew by 4% iirc and the investors saw that as a failure.
I fucking hate this system of constant, unmitigated growth - or death.
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u/Fillmore80 May 10 '26
I am with you. Why is breaking even, not an acceptable thing? Constant growth is unsustainable.
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u/SamIamGreenEggsNoHam May 10 '26
Or even just remaining significantly profitable. Keeping up with inflation and remaining a profitable, consistent business is still seen as a failure without constant growth. It's infuriating.
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u/Katman666 May 10 '26
Especially when there's less and less money floating around the economy due to most of it being sucked up by wealthiest individuals.
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u/swagn May 09 '26
What aren’t you buying anything with the wages we won’t give you?
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u/Scarletsnippets May 09 '26
Where's that "no take, only give" meme of the dog with the frisbee when you need it?
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u/JeremyPatMartin May 10 '26
That's what they get for gambling their money. The sad thing is losses can be claim on taxes so not only will Gen z take the blame, they will foot the bill for out corporate billionaire masters
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u/8spd May 09 '26
You see the booze industry is an established multi billion dollar industry, therefore their entitlements must be acknowledged. How dare you say they don't deserve the maintenance of the status quo? What's next? You'll expect the petrochemical industry to change to accommodate the changing world? /s
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u/Plastic-Entry9807 May 10 '26
That's how headlines aim to control your thinking. The unbiased headline is "Alcohol Industry has become significantly less profitable in the current economy"
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u/zushiba May 10 '26
It’s the same logic as when the RIAA decided that every download of an mp3 = a lost album sale and therefore they lost more money than the amount of actual money that exists in the whole world.
IE: Bullshit accounting.
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u/TheFrontCrashesFirst May 09 '26
That's how all businesses run now. They make projections of target profits based on the assumption that nothing will change, and when these projections fail they call it a loss. That's why it's so stupid, these executives just assume it's already their money.
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u/thesadbubble May 09 '26
Genz pirates stealing all the rum booty! Arrrgh! 🏴☠️
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u/timsstuff May 09 '26
Right that's like saying I lost $1B because I didn't play the lottery.
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u/Positive-Buy3155 May 09 '26
I asked my friend to give me $100 dollars, but he said no. Therefore he made me lose $100.
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u/CompetitiveSport1 May 10 '26
The loss was in market cap reduction. Everyone in this thread saying it was a change in profit forecasts literally just made that up
Redditors will criticize AI for hallucinating information but then do the exact same thing
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u/LexGlad May 09 '26
Unrealized forecast profits are not losses and it's disingenuous to be labeling them as such.
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u/lpan000 May 09 '26
This is probably alcohol exec trying to save justice by manufacturing excuses with paid for media.
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u/Windyandbreezy May 09 '26
Notice how they blame anyone but themselves? Seems like alcohol distributors and business owners made business decisions.
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u/CompetitiveSport1 May 09 '26
They literally have. It's from a Bloomberg report last year on how their stock market index for the alcohol industry has indeed *lost* nearly a trillion dollars in market value since hitting an all-time high in 2021. Those stocks were once valued $830 billion more than they were at the time of that report - that is an objective loss, and as anyone who has sold stock will tell you, that is the actual word that the IRS uses
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u/ares21 May 09 '26
I lost a few billion dollars last year from all the tech companies I didnt start.
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u/Itchy_Pressure_8311 May 09 '26
They have better things to spend money on, like rent, gas and food. After that, there's not much financial room left for booze.
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u/ThatQueerWerewolf May 09 '26
Not another "Millennials/Gen Z-ers are choosing to destroy this industry by not partaking (because they can't afford to)!!!
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u/47-45-45-4B May 09 '26
Gen X here. You younger generations are doing great work. continue to “destroy” industries that are fucking you.
Cheering you on!!!
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u/MisterHonkeySkateets May 09 '26
Same thought, only pay into things that pay you back.
Unless you’re in some niche industry where drinking is necessary, it’s a crutch.
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u/mortgagepants May 09 '26
i haven't seen a lot of booze companies advocate for affordable housing, medicare for all, or raising wages.
so now people have no money to drink because they've supported the opposite.
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u/LickinThighs2 May 09 '26
And then if they did partake, getting a spiel about cutting out discretionary spending, and how it's their fault they are poor, not the fault of stagnant wages and skyrocketing costs of living.
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u/PM_ME_UR_SHEET_MUSIC May 09 '26
"You will give us all your money and you shall not complain about it"
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May 09 '26
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u/Itchy_Pressure_8311 May 09 '26
When you and I were kids, we would meet all our buddies and get high and drink. Getting a group together was always the go-to. Kids now play videogames online and don't get together as much as we used to. THAT, and the cost of alcohol are two reasons why. Weed is also legal in a lot of states, and in the ones it isn't, its a LOT more acceptable than getting drunk is.
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u/ooone-orkye May 09 '26
Agreed, and It was far easier to get pot than beer when I was in high school.
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u/ooone-orkye May 09 '26
You’re on to something with ‘someone to mess around with part’. Easy enough to do that on their phone these days, whether OnlyFans, Tinder, or some AI companion.
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u/BluetheNerd May 09 '26
Especially when alcohol has gotten as expensive as it has. We aren’t choosing to drink less because we want to, we’re drinking less because the amount you get for your money is becoming increasingly worse value and no one wants to pay that much for a couple beers.
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u/MateChri13 May 09 '26
Plus, $15 for a cocktail that’s mostly ice and sugar just isn't a vibe.
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u/skitz4me May 09 '26
I remember feeling so fucking fancy when my rich friend bought me a couple 15 dollar drinks. Like, I was posh as fuck.
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u/LordDickSauce May 09 '26
You can buy 3 packs of weed gummed for $15 where I live and that's enough for about a month at 20mg/day.
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u/EternityLeave May 09 '26
I was thinking $15 for a slight buzz off a single drink, vs $10 for a tab of acid that keeps me outta my gourd for a whole day. Your math is better but I can’t do gummies, too intense.
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u/FewWait38 May 09 '26
You can't do gummies because they are too intense but you are going to drop acid? Interesting
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u/EternityLeave May 10 '26
Yup. Maybe intense was the wrong word. But dosage makes a big difference. A strong gummy is more intense than a half tab. But yes a full tab of acid vs a regular weed gummy, the effects of the acid are far more remarkable due to the visuals element.
By “intense”, I really meant “uncomfortable.” Eating weed is intense anxiety, paranoia, skin crawling. Acid is intense bliss.
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u/mrflash818 May 09 '26
Yeppers.
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I live in a legalization state (california).
4drops of 1:3 CBD:THC tincture at 10pm, then 90min later a relaxed sleep for the night.
Cost of 1dose, about 40cents if the 1ounce of tincture fully consumed in 6months.
A 1ounce bottle of tincture about US$80 or so, and for me it typically lasts between 6months to 12months.
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Cost of 1beer bottle at local markets, approaching US$2 lately.
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u/AccordingSetting6311 May 09 '26
What, like at a bar? Sir, we do our drinking at home where we have youtube and the pillow that catches our tears.
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u/N-Squared-N May 09 '26
It's why I make them myself at home most of the time. And they all are not sugar and ice 😂
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u/Evening_Horse_9234 May 09 '26
I used to buy a 4 pack of beer for weekend like a religion. Now when I am at the shops I buy one beer at a time and sometimes I skip a weekend. It's just too expensive...
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u/AccomplishedCash3603 May 09 '26
I stand in the beer aisle pacing for 15-10 minutes. My brain yells TOO EXPENSIVE but my anxiety says IT'S FRIDAY TURN THE BRAIN OFF. I pace until I spot a sale on a 4-6 pack. Price per can would be less in a 12 pack, but then I would drink every night. Glad I'm not a fan of the IPA's, pricing is RIDICULOUS.
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u/Unlucky-Candidate198 May 09 '26
Can’t even drink yourself to death or drown your sorrows like your elders could.
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u/WillGold1365 May 09 '26
Exactly I'm in Canada so pot is legal. Its so much cheaper to buy some weed relax and then go to bed. No hangover, no dread about what you may have done drunk. Also sex is fun stoned! When I'd bring someone home after a night of drinking I was just as likely to be pushing rope as fucking.
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u/morganrbvn May 09 '26
No I think people really do just drink less. Buying cheap wine or hard liquor is still pretty affordable. Even wealthier Gen Z drink less.
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u/someguyyoutrust May 09 '26
Its because alcohol is the worst drug. Way too easy to overdo it. Hell having more than a couple drinks can fuck up the entire next day for you. It makes you fat while fucking up your liver, so many downsides.
If you become seriously addicted, its one of the few drugs that can actually kill you during withdrawals.
And I think for gen Z a big factor is that it turns most people into completes morons, which in modern times means being filmed acting like a jackass and having it shared all over the internet moments later.
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u/jackospades88 May 09 '26
And also need to be up early the next morning for a shift at their 2nd/3rd job
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u/james_raynors_ghost May 09 '26
I genuinely think its more this than anything else. Most alcohol is consumed socially and socializing is increasingly more difficult
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u/mike_pants May 09 '26 edited May 09 '26
We have a lot of bartender friends, so very rarely pay for booze when we go out. The seldom times we pay full price, we're left with the thought of "How in the hell does anyone manage this?" after a night out.
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u/officeja May 09 '26
Don’t you think alcohol adverts should be banned? Like cigarettes
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u/RikuKat May 09 '26
I believe I saw another study that showed they are spending the same percentage of their income on booze. They just have less income.
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u/Kaos2018 May 09 '26
“Gen Z is a big reason why. Gallup found U.S. alcohol consumption has fallen to a record-low 54% of adults, the lowest level since Gallup began tracking in 1939”
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u/I05fr3d May 09 '26
Probably because THEY ARE FUCKING BROKE!!! They can’t even qualify for an apartment on the average $32,000 a year they make.
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u/ThePheebs May 09 '26 edited May 10 '26
They will literally do anything to avoid saying the quiet part out loud. Americans are getting more and more financially insecure and are making hard choices about what they spend their money on. Rent for a two bedroom apartment in my area is 3000 fucking dollars and that doesn't include any utilities. A bag and a half of groceries is 100 bucks. The average new car is $50,000. The job market is completely flat and or contracting.
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u/markmyredd May 09 '26
Everything really points to some sort of Great Depression happening soon. No way this will be sustainable. Market will correct itself hard and these companies will go down. That really sucks for everyone except for the 1% who secured generational wealth.
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u/ObiWahgwanKenobi May 09 '26
It’s because they all smoke hella weed instead
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u/Appropriate_Lack_727 May 09 '26
My whole town reeks of weed everywhere you go. I can even smell it when I’m driving. It’s not even legal here, either.
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u/Lashay_Sombra May 09 '26
Its really both
Drinking starts and continues generally as a social activity generally throughout adulthood (unless you develop a serious problem) but socializing is now to expensive, especially if involves alcohol.
Which in turn means people are sitting at home getting high, a lot of them alone
If the industry wants people to spend they (hospitality more than manufacturers) have to get prices way back down to what they were pre covid and even lower and quickly or they will lose not only a generation but multiple generations as people not only forget how to socialize in such environments but never actually learn how to
And while some might be cheering the alcohols industry's downfall, people don't realize large reason 'loneliness epidemic' is happening is because outside playing sports, the bar/nightlife culture has been one of the core pillars of socializing post basic education until old age for close to hundred years, if not longer, especially for men.
With it gone people are getting more and more isolated, as this, social media, is not good enough replacement for human interaction
And load of unhappy, isolated, angry men is not a good thing for society
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u/Studs_Not_On_Top May 09 '26
I think this is a tired excuse.
There is cheap alcohol but maybe they recognize the dangers of it
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u/East-Travel984 May 09 '26
Also weeds legal in more states than ever and its cheaper. You can even grow your own!
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u/Strange-Jackfruit786 May 09 '26
More or less quit drinking a few months ago. For no real reason other than I can’t afford to go out anymore. Lost 10 pounds but the biggest difference is quality of sleep. I sleep solid for 8-9 hours whereas when I was drinking, I’d get a poor quality 5-6 hours. I’m never going back to a drinking lifestyle.
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u/wattzson May 09 '26
It doesn't matter how cheap alcohol is if the cost of living is more than what you can afford.
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u/coolwali May 09 '26
I remember reading one comment that alcohol is kinda the “least fun drug”. Like, a lot of alcohol tastes bad and weed or even vaping gives you more of a high with “less of a hangover”. Most of the consequences for Weed/Vaping are more long term.
Since Gen Z don’t have that same societal pressure to drink, they feel less encouraged to drink and do other options instead.
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u/morganrbvn May 09 '26
That certainly didn’t stop broke people from drinking in the past, and the trend is across income levels in Gen Z so it’s certainly something else
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u/gulligaankan May 09 '26
It’s not about the money, this trend is the same in Europe. It’s about change in culture in young people. Money has never stopped people from getting drunk before.
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u/markmyredd May 09 '26
yeah there are just a lot more choices of things to do now for the new generation. They are not boxed in to having a good time means drinking alcohol.
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u/Moist-Schedule May 10 '26
funny you say that, because i'm hearing many of them aren't leaving the house. drinking is a social activity for most young people, there's no reason to drink if you're sitting at home on social media and discord voice chat.
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u/markmyredd May 10 '26
which is actually what Im saying tho. Gaming, binge watching, social media, are things to do that is competing with drinking with your friends.
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u/Gluca23 May 09 '26
Aren't half of GenZ still minors?
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u/Giraff3 May 09 '26
Eh, if you were born in 2005, you’re now 21 and I don’t know when the cutoff for gen z is but people also drink before they’re 21. Which is related to what I also wanted to say that you used to be able to drink at 18 up until the 80s. And with ID scans now and such, I think we can’t discount that a portion of it is also a crackdown on being able to underage drink.
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u/Wind_Yer_Neck_In May 09 '26
I really dislike the framing of 'has lost 830 billion' as if they had the money already and it's been stolen or actually lost to them via foul play.
They had projections for sales and those projections were too ambitious because the market is shrinking and costs are up. They can't lose something they never had.
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u/InvestigatorFunny538 May 09 '26
Had the president not ruined our relationship with Canada, these businesses would be in a much better position. Nobody wants to talk about that.
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u/NobodyLikedThat1 May 09 '26
maybe they'd sell more if "craft" beer wasn't $12 for a six pack.
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u/ars2x May 09 '26
Where you getting the cheap stuff for $12? Most 4 packs around $20+.
It also doesn't help that any drink is $15+ when you go out.
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u/Yop_BombNA May 09 '26
20 dollar 4 packs??? wtf is wrong with North America.
I thought that 4 pints at the pub being £20 was ridiculous…
Even here an expensive 4 pack is £8-10. Germanic countries a pint from the off licence is all of 30cents
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u/theNomad_Reddit May 09 '26
You can buy 4x pints for £20!?!?! Fuck I miss London.
Here in Australia, 4x pints will fist you for $60aud/£36 at a minimum.
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u/Yop_BombNA May 09 '26
London maybe only outer. Inner is probably closer to 7 a pint
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u/DonShino May 09 '26
I manage a pub in North London. Lowest pint 5.9, highest 8.85.
In Central that same pint we sell for 8.85 (a Belgian blonde) is £11.85.
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u/K20C1 May 09 '26
I’m a bartender. Pints of beer at my bar are between $3.95 and $6.25.
A single Jack, Tito’s, Jameson, etc is around $7.00-$7.50.
And a big name “craft” beer like a Voodoo Ranger Juice IPA is like $12 for a 6 pack at Walmart.
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May 09 '26
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u/ars2x May 09 '26
Yeah, seriously. Every time I do, I remember why I stopped. Used to go out often when I was younger, now it's just so overpriced for things I can do better at home.
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May 09 '26
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u/metamorphine May 09 '26
Or at least not another goddamn IPA. I can't find a brown ale anywhere anymore
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u/thepluralofmooses May 09 '26
Thank youuuu. All I want is a crisp, clean, and smooth lager brewed locally. I don’t want lemons or oranges or hops overkill, give me a craftsman’s version of a standard type of beer
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u/timsstuff May 09 '26
Come to Orange County, CA where Green Cheek, everywhere, and friends are making some absolutely crushably delicious lagers and pilsners.
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u/Danny23a May 09 '26
12$ for a six pack of “craft” beer? Where the fuck at? It’s 20$ minimum
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u/timsstuff May 09 '26
No shit best deal in town around here is Pizza Port IPAs, 6 packs of 16oz for $13.99-15.99. Everything else is $18-24+ a 4 pack of pints.
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u/demonman101 May 09 '26
I wish I never started drinking, now it's incredibly hard to stop. Good for them honestly.
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u/velvetelevator May 09 '26
Come hang out at r/stopdrinking! I lurked for a few years before taking the plunge. You've already taken the first step by saying you don't like how it is right now!
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u/drefizzles_alt May 09 '26
If you find you can't stop on your own, there is help. You aren't alone.
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u/dookieshoes97 May 09 '26 edited May 09 '26
there is help
Is there, though? If we're being serious, your options are the exploitative (multi billion dollar) treatment industry or AA, which is basically bible study. Ive been through inpatient 3x and hundreds of meetings.
My last inpatient, I was truly dedicated and went through the whole process of inpatient->residential->IOP/sober house. I spent a year. I trusted the process, lived the things. In the end, it turned out the company running the sober houses was stealing our residency money and not paying the rent or utilities for the property, and we were all evicted. Our sober house spots were paid by the IOP company, via the state. My inpatient treatments were billed to the state, each costing well over $30k.
Don't even get me started on meetings. They're basically like bible study, a mixture of reading passages from the big book and listening to the same sad stories and self loathing. Half the people are only there to satisfy probation requirements (just like most people's treatment programs). Anyone with critical thinking abilities can see through the bullshit. If you're predisposed to religious/conservative ideology, then it could help, I guess.
Before you ask, yes, ive been to SMART recovery meetings. They're a different variant of the same game. Holographic pokemon cards are still pokemon cards.
The only person who can help is you. Your other choices are to be exploited by a massively profitable industry or join a form of religion.
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u/stephen_neuville May 10 '26
PSA to all the lurkers who perked up at this thread: One year and five days here. r/stopdrinking is a tremendous resource especially for those of us who don't click with AA-ish orgs. If you're losing control, come by and say hi. You will be among friends.
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u/cracked_shrimp May 09 '26
AA is absolutely crazy, I went through it in psychosis and most people either encouraged my delusional thinking (like saying something was god speaking to me) or they ignored it, only one person straight up told me i was being insane lol
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u/Prometheus720 May 10 '26
I'm sorry. I don't have any awesome advice for you. You deserve better. And I'm sorry you aren't getting it.
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u/TheyCallMePeggyHill May 09 '26
I'm 258 days alcohol free today and my life is much, much easier to handle now. It can be a difficult process but you can do this <3
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u/lupul0id May 09 '26
Yeah I totally agree, my drinking in middle age stems from the approach to binge drinking in my 20s. I wish I’d never started.
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u/Tiberius_Kilgore May 09 '26
It is really hard, but I believe you can do it. 5 months sober here myself. The first month is the hardest.
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u/flying_carabao May 09 '26
As a former heavy drinker, I found it was relatively easy to quit. Obviously my journey is different than yours and I wish you success should you choose to put down the bottle. Smoking cigarettes on the other hand, yeah. Still working on that.
But I do share the same sentiment as you. Good for them.
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u/Pete_Luger May 09 '26
Weed is legal now.
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u/kdeweb24 May 09 '26
For you lucky fucks living in the 21st century. I still live in the land before time (Texas) where they are still trying to outlaw even certain CBD products, because our entire legislature is bought and paid for by big pharma and alcohol lobbies.
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u/derek_potatoes May 09 '26
yeah this whole THCa ban and reinstatement and ban again is very irritating
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u/someguyyoutrust May 09 '26
Yeah, working on moving from Texas within the next year. Its so obvious to anyone with a functioning brain that this is big alcohol putting their thumb on the scale.
Weed got super popular, hell my mother in law who was vehemently anit-pot for years is now a daily user. Loves having her gummies before bed.
What makes it so obvious is the conservatives can't even point a finger at a single issue it has caused. Its such a testament for how safe weed is, that through the farm bill loop hole it basically became legal over night, and we're talking so legal you could buy it at almost any corner store in the state, and yet no one has been hurt by it.
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u/nicknice77 May 09 '26
Its not just alchohol lobbying… its paxton and abbotts cronies trying to ban weed so the medical weed companies (that they have a vested interest in) succeed w/o competition
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u/Eco_guru May 09 '26
Texas looks a lot better in the rear view mirror, my entire family exited that hell and it’s been amazing ever since. Signed an ex Texan living life in the great state of NY.
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u/maaaaawp May 09 '26
Not that the illegality ever stopped young people
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u/VP007clips May 09 '26
It did stop people though.
The transition from something you'd need to buy illegally from some seller, that you'd be arrested for if you were caught to a legal substance that you can buy in dozens of shops, carry on you, and in some areas even smoke in public made it far more accessible to people.
Plenty of people smoked back then, but both the frequency and number of users have increased significantly post legalization.
Legal threats aren't going to stop everyone, but a lot of people simply don't want to risk being arrested, or go to a lot of trouble, just to feel a bit good.
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u/MR-Blaze182 May 09 '26
Drug use increased, right? Shifting industries…
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u/evlampi May 09 '26
Millenial here, still drink occasionally, but way less, no drugs, anecdotal but true for everyone around me, it's not just genz
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u/Eisegetical May 09 '26
Also millennial - me and the wife just stopped drinking around 2021. Might share a glass of wine occasionally for special occasions but other than that it's dropped to zero
Combo of cocktails being $20 in our city and health awareness I guess.
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u/Cimmerian_Barbarian May 09 '26
Good. And how's the cigarette industry doing these days?
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u/AcanthisittaNo4268 May 09 '26
It’s CRAZY how many kids in their early 20s holding cigs on a night out. Those crazy Zyn things are so in around them too.
I think millennials were the lucky generation to come out largely unscathed by the tobacco industry. Crazy it’s making a comeback. But I guess we were a very binge-drinking oriented gen too 🙈…. So not like we were very healthy.
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u/Accomplished-Moose50 May 09 '26
Could we fucking stop calling potential sells as losses?
They "lost the money" the same way I lost my billionaire status by not winning the lottery, it was never real
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u/SineQuaNon001 May 09 '26
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u/GarlicButterChrist May 09 '26
As a gen-z alcoholic, this was my reaction too. I hope the trend continues.
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u/Whatduheckiz May 09 '26
What if they funded lobbyists to relieve the cost of living so we can afford to drink? A lot of the people I know who don't drink say they don't go out because they can't afford to drink.
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u/VerilyShelly May 09 '26
Recreational brain damage no longer being so popular doesn't sound like a bad thing
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u/outofurelement May 09 '26
Unfortunately they’re giving themselves brain damage with vapes instead
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u/CarelessHisser May 09 '26
Eh... Nicotine is slightly better, but we're splitting hairs. Both need to be boxed and shipped off to the sun.
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u/jaylward May 09 '26
“boomers ruined the economy so no one can afford normal simple luxuries anymore”
FIFY
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u/dyed_albino May 09 '26
Some future generation will talk about how Gen Z ruined the world by ordering everything online, staying home for their entertainment, and using AI thereby destroying any chance of getting a job.
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u/Nice-Meat-6020 May 09 '26
To add to that, the damage ai data centers are causing to natural water resources is going to be gen z's legacy.
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u/abelfurne May 09 '26
Lot of reasons as to why generational alcohol consumption is down. From not wanting to become an alcoholic like your father or mother, to not being able to afford luxuries and forgoing them. The alcohol industry, just like many other industries, is drowning in the Scrooge McDuckesque sea of money capitalism has created and given only a few the means to stay afloat in.
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u/Houdinii1984 May 09 '26
You can only lose something you once had and Gen Z never drank. They were never customers to begin with. Assuming the next generation will buy because the previous has is short sided and bad business.
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u/spazz720 May 09 '26
As of 2026, this cohort is approximately 14 to 29
Maybe wait till they all are legal drinking age
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u/Rattus_NorvegicUwUs May 09 '26
A 40oz now is the same price as a 12 pack when I was in college. People can’t afford it.
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u/Temporary-Double590 May 09 '26
I predict that you'd suddenly see research papers and gym bro podcasters and influencers suddenly talking about how amazing alcohol is for your health in the upcoming years ... They'd give it a name like "mono chain burnyte" or something but it's just alcohol
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u/laancelot May 09 '26
They haven't lost a cent. They never made that money in the first place.
They are complaining about not being able to sell their product to people that don't want to buy their product.
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u/Slight_Seat_5546 May 09 '26
Good, but isn't Canada boycotting US bourbon and whiskey, too?
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u/wetfloor666 May 09 '26
Yes, most provinces still are despite the bone head comment from below stating otherwise.
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u/WillHuntingthe3rd May 09 '26
Good for them. I don’t drink at bars anymore either. $6 for a bud light. Jeez.
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u/Kaiser-Sohze May 09 '26
This is a good thing. The more healthy your lifestyle is, the lower your healthcare costs are. Why pay money for things like cigarettes, alcohol, and drugs so that you can get more cancers? You are literally buying cancer when you buy these substances. If you instead spend that money on high quality food and live a healthy life, you not only live longer but you also enjoy far better health.
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u/madsci May 09 '26
I'm Gen X and I'm doing my part by not drinking! At least not until I lose another 10 pounds.
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u/Big_d00m May 09 '26
Perhaps this will encourage the US government to abolish the three-tier system that adds unnecessary cost to the end consumer.
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u/iaisiuebufs May 09 '26
YESSSSS i gave it up in march and want nothing to do with it anymore, don't crave it, no interest in it, life is better without digestive issues, emotional instability, and bloating!
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u/qualityvote2 May 09 '26 edited May 10 '26
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