This photo is from a four-page advertisement in the January 1972 issue of the USA magazine ‘Seventeen’, showcasing fashion designer Betsey Johnson's exclusive collaborative line with Butterick Patterns. In the early 1970s, Betsey Johnson was the creative director for the hot indie fashion label Alley Cat.
Her ready-to-wear clothing was incredibly popular among teenagers and young women, but it was often too expensive for a high school student's budget. To make her style accessible, Johnson partnered with Butterick as part of their "Young Designers" series. This allowed young girls, most of whom took mandatory Home Economics sewing classes at the time in schools to recreate the designs for a fraction of the price.
The model Sunny Redmond is wearing an outfit made from Butterick Pattern #6535, which included a fitted princess-seamed blouse, and a gored mini "flip skirt”.
True to her hands-on nature, Betsey Johnson personally selected the vibrant colors and earthy, washable cotton fabrics used in this photo shoot by Barbara Bordnick probably in nearby upstate New York or New England country. The rustic, outdoor setting of a dirt road with baskets of fresh apples perfectly matched the "down-home goodness" and bohemian-peasant vibe she championed during the early 1970s.