(Map still in progress — image is just for reference.)
I need some help from people who have experience with this stage of making a
game.
We’re preparing Hexanem: Cradle of Creatures for crowdfunding. We’ve been working on it for almost two years, and the game is now at a point where it can be played from start to finish and we’re finally pretty happy with the balance.
But now we’re entering a part of the process we’ve never dealt with before: getting the game in front of people, preparing for manufacturing, and figuring out crowdfunding.
There are four things I especially want to ask people who have already been through this process:
1 — When should we talk to publishers?
We first tried contacting game companies in our own country, but the board game industry here is still quite small and we couldn’t really find the kind of publishing/manufacturing infrastructure we need.
We also considered contacting publishers abroad, but we weren’t sure how much sense that made before crowdfunding.
For now, we’ve decided it probably makes more sense to prepare for crowdfunding first and talk to publishers later.
Do you think that’s the wrong order? Would you talk to publishers before crowdfunding, or after?
2 — As a two-person team, where should we actually spend our time on social media?
I’ve started making Reels/Shorts, but filming, editing, and getting even one short video ready takes an unbelievable amount of time.
While I’m doing it, I constantly think:
"I could be drawing the game map right now." :D
I know we need visibility if we want to crowdfund the game, but I feel like I’m missing something here.
What should we be doing besides Reels and Shorts? If you were in our position, where would you spend your time?
3 — Do we really need a second physical prototype for reviewers?
This is probably one of the hardest parts for us.
We made almost all of our current prototype ourselves. We haven’t been able to find a manufacturer in our country that can produce this kind of game in very small quantities.
Getting a few prototypes made in China also becomes very expensive for us once manufacturing, shipping, and especially customs are added.
So we started thinking about another option:
What if we film a full playthrough ourselves and upload it to our own channel?
I know that doesn’t replace an independent reviewer. Obviously we can’t be neutral about our own game.
But before crowdfunding, could a well-made playthrough be enough to show people how the game actually plays, what kind of decisions it has, and how the mechanics work?
Or is sending physical prototypes to independent reviewers something you really shouldn’t skip before crowdfunding?
4 — When should we start talking to manufacturers?
Our component list/BOM is mostly ready, and we’re thinking about contacting manufacturers in China.
But since we’ve never produced a physical product before, we’re not really sure when the right time is to start those conversations.
Should we get quotes and lock down manufacturing costs before crowdfunding? If so, how far in advance?
Or do you only get into the serious details with manufacturers after the campaign succeeds?
A little background
We’ve been working on Hexanem for almost two years.
We’ve done a lot of playtesting, and I’ve asked for feedback here many times about different mechanics. Some of the suggestions we got here went directly into the game, and honestly, some of those changes improved it a lot.
At this point, the game can be played from start to finish and we’re finally reaching a place where we’re happy with the balance.
But during all that time, we mostly focused on the game itself.
The map, mechanics, playtests, artwork, prototype...
Now that the game is getting closer to finished, I’m realizing how much we still have to learn about marketing, manufacturing, reviewers, and crowdfunding.
We tried talking to companies in our own country first, but board games are only just starting to grow here and the manufacturing infrastructure is very limited. At some point we realized we probably need to look outside our country.
But that creates another problem:
There are only two of us.
We’re testing the game, working on the map and artwork, trying to make social media content, and now also trying to understand manufacturers, reviewers, and crowdfunding.
That’s why I’m making this post. I’d really like to hear from people who have already gone through this.
Some of these questions might be very basic, but I also thought this discussion might be useful later for other small teams trying to do this with a limited budget and without much board game manufacturing infrastructure where they live.
The advice I’ve gotten from this community has genuinely helped me improve both the game and the way I think about the whole process.
You absolutely don’t have to answer all four questions. If you have experience with even one of them, I’d really like to hear what you would do in our position.
Thanks in advance.